FarmVille Becomes Reality

Actual farm in England run by virtual farmers

FarmVille, the 46 million-strong Facebook game sensation, is taking root in the real world. Online users will now manage a large working farm in Cambridgeshire, England, through the FarmVille-inspired MyFarm experiment.

Wimpole Estate Farm, a National Trust property, is at the mercy of online users. They will vote on the farm’s operating decisions, from what type of pig to buy to when to harvest the wheat.

The experiment is an extension of the National Trust’s goal of teaching people about the origins of their food, taking decidedly virtual cues from Zynga’s smash hit FarmVille.

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