As part of my dogged determination to be cool, I’ve started a new Facebook site:
www.facebook.com/kristof. Please visit it and join it.
The back story is a bit complicated….One of the reasons I play with this blog is that I’m a firm believer that the best business model for newspapers in the future has less to do with dead trees than with social networks. Look at what has happened to newspaper company valuations over the last decade, versus what has happened to valuations of Facebook, Myspace, Youtube and the like, and if you’re a journalist you’re simply filled with jealousy, but also inspired to learn from them. Increasingly, news organizations are trying to build social networks as well, and that’s partly what I’ve tried to do with this blog and with multimedia. I can’t claim that any of this is intuitive to me — I feel like a prehistoric fish, trying to clamber on land and evolve lungs and legs — but I think it’s the way forward. I’m like a fish, looking at mammals and realizing that that is the future.
My hope is that news organizations will be able to recover their financial footing with a combination of larger web audiences, that audience spending longer on the site, and more web advertising paying higher rates. If all those things happen, and there’s a good chance they will, then there are grounds for optimism about the news business model.
All that requires making the news business not just a top-down process or even a two-way street but a real community. One way to nurture that community of people with similar interests is with this blog, and another is with that facebook site, and I hope to use both as a tool of communication — and for community members to interact as well. So please visit the site, and I’d welcome ideas from any of you about how to build this community. A lot of you know much more about this world than I do, and are much cooler than I ever will be.
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