The Limited Will Launch Plus Size Line Eloquii on October 26th

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Coming on October 26th: The Limited's new plus-size brand, called Eloquii—a new label targeting professional women between the ages of 25 and 34 who wear sizes 14W to 24W. WWD reports that the dresses will range in price from $89.90 to $148; the jackets from $98 to $168; the trousers from $69.90 to $89.90; and the tops from $29.90 to $69.90. The collection will launch online first and The Limited plans on rolling out standalone Eloquii stores by late next year.
· The Limited to launch plus-size concept [WWD]