Social Data Revolution Survey
Thanks for following my link to an in-depth survey about the Social Data Revolution.  It is based on topics that emerged during the Spring 2009 courses at Stanford and Berkeley. I have organized the topics into a 25 question survey that will take approximately 30 minutes.

If you have any concerns, questions, or suggestions, just send a quick email to aweigend@stanford.edu, or call or text me at +1 (650) 906-5906.

Thank you!


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Your Name
Your Email
Company/Affiliation
1. How did you first hear about the swine flu outbreak?
2. What was your biggest surprise ever on a social network?
 3. What's the coolest thing you have seen on the web in the last month? Why did it delight you?
4. Which blogs do you follow? Why those, and what does it mean for you to follow a blog?
5. How many people do you follow on Twitter? Why those?
6. Of the last 10 new items you bought, how many did you discover through a friend?
7.  Do you pay for any content? If so, for what kind of content ?
8. Some people share in great detail on Facebook, Twitter etc what they are doing. Has this changed your notion of friendship?
9.  In what areas do you want to discover new people (for jobs, dates, …)
10.  The web has had a huge effect to say the least, e.g., Craigslist has essentially replaced classified ads. Progess has been slower  In other areas,  such as online dating.  What is your view of online dating? What works well? What does not work, why not? Any suggestions?
11.   There often is not a clear ordering between real life and online. What are examples of data you would share more readily with your online friends than with your real life friends?
12.     What difference does it make to you if someone sends you a virtual rose vs a real rose?
13.   Do you use Twitter? If so, is tweeting yourself more important, or reading what others wrote?
14.  What do you expect you will use Twitter for in half a year?
15.  If you learned that a company uses data you shared for a different purpose, e.g., to trick you to listen to their message, would you be less likely to buy from them?
16.  Do you receive marketing messages from businesses via your mobile phone?  How do you generally respond to these messages?  What are your hopes and fears for marketing via mobile phones?
17. Rank the following 10 items in terms of whether you would give a marketer access.                   (1: no problem, 10: no way)        
Search history
no problem
no way
Clear selection
Click stream
no problem
no way
Clear selection
Reading and browsing
no problem
no way
Clear selection
Facebook public actions (wall posts, ...)
no problem
no way
Clear selection
Facebook private action (messages, ...))
no problem
no way
Clear selection
Facebook implicit actions (checking out people, photos, ...)
no problem
no way
Clear selection
Email headers
no problem
no way
Clear selection
Call logs (Phone, Skype)
no problem
no way
Clear selection
Email content
no problem
no way
Clear selection
 SMS content
no problem
no way
Clear selection
 18. If you gave a marketer access, what would you consider fair in exchange? Pick a couple of areas and explain: how much cash, what kind of personalized services, ...?
19. How many messages per day in the following channels do you send, and how many do you receive? Give your best whole number estimate eg 50
Email (send)
Email (receive)
 Facebook (send)
All messages including wall posts, private message, direct message, commenting...
 Facebook (receive)
All messages including wall posts, direct message, commenting...
IM (send)
IM (receive)
LinkedIn (send)
LinkedIn (receive)
Phone calls (send)
Phone calls (receive)
Twitter (send)
Twitter (receive)
SMS (send)
SMS (receive)
Voicemails (send)
Voicemails (receive)
20.  If you had one wish that Facebook could implement, what would it be?
21. If you had one wish that Twitter could implement, what would it be?
22.  What would be your one suggestion to improve email?
23.  Current email systems either let a message through or mark it as spam. How often do you look in your spam folder?
24.  What would it take for you to use a system that ranks your incoming messages in order of predicted relevance for you?
25.  One of the ingredients is for the sender to specify how relevant the message is for the recipient. Would you do the extra work and provide this information when sending a message?
Anything else you would like to share? Thank you!
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