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Boston's Social Media Breakfast is organized by Bob Collins and brings together business leaders, marketers and entrepreneurs for a morning of networking and sharing of ideas and innovation.

#SMB31:  Beyond Social - Paid, Owned & Earned: It’s Just Marketing

Our next Social Media Breakfast will be held in Boston, MA at the offices of
Digital Influence Group on State Street.

Social media has been hailed as the greatest tool for engagement – building bridges between people, customers and organizations, creating authentic relationships, insights and influence that effectively scales.  However, social media initiatives have become siloed – separate from other communications, marketing and business programs.  “Social for social’s sake” is a common practice causing countless companies to miss out on the opportunity to better align the management and integration of social into overall business and marketing programs. 

However, there is a growing movement that recognizes the power of infusing social DNA across each capability, not just within a specialty practice. This shift is breaking down silos and changing how we think about marketing – forcing each department to synchronize and choreograph their content, communications, digital experiences and paid media efforts, thereby providing more value to the consumer and making the most of each and every customer touchpoint.

Because it's not Digital or Social Marketing anymore.  We’re moving beyond silos created by dividing Social, Paid, Owned and Earned.
At the end of the day, it's Marketing. 

Our next breakfast will provide a friendly debate format for our experts from different fields to discuss, question, expose and share insights & predictions on the future of integrated marketing with social at its very core.

SMB31 will feature presentations by some of the most advanced thinkers in social business, media, marketing that focus on deriving true business value, building businesses and actionable intelligence.