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LinkedIn Guide
- 1. LINKEDIN The Professional Social Networking Site 364M+users 91%of B2B marketers use LinkedIn to distribute content 93%of B2B marketers consider LinkedIn to be the most effecitve social media site for generating leads #1social referrer for driving traffic to your main site THE BASICS CONNECTIONS • Connect with other profiles and “follow” company pages to stay up-to-date on their content, careers, and connections. • Only connect with people you know or have met. When connecting, include a short personal message with your request reminding them how you met. • The “People You May Know” section offers suggested connections. Check frequently. • “Shared Connections” shows how you are connected to other professionals. SKILLS & ENDORSEMENTS • On your personal LinkedIn profile, list all your relevant skills. • Click the + next to a skill to endorse a someone’s skill to help build their credibility. NEWSFEED • It is a stream of content from your connections, followed companies, and groups. • Comment, like, and share other people’s content to engage, interact, and network. UPDATES & POSTS • Share Updates and Posts to establish yourself as a thought leader among connections • Updates: An update is similar to status on Facebook. It is an opportunity to share a brief comment/thought or an interesting article. • Posts: A blog post or article that is created through LinkedIn. When you publish a post, a notification is sent to your connections and it permanently lives on your personal profile. RECOMMENDATIONS • The more you give, the more you get. • Recommendations appear below the position related to that recommendation. Recommendations help establish one’s credibility in the industry and provide examples of that persons past work. GROUPS & DISCUSSIONS • Join relevant groups, participate in discussions, and comment on posts to increase your visibility and cultivate new connections. • Some groups will have to approve your request to join. PERSONAL PROFILE TO SELL YOURSELF Polish your personal profile with a professional headshot, title, current company, current organizations and import your Email list to easily find connections. COMPANY PROFILE TO SELL YOUR COMPANY Allow individual profiles the opportunity to “follow” your company page for updates, information, and job postings to increase brand awareness. A company profile also has access to analytics. DMR Linkedin Statisitcs 2015 3xthe conversion rate of Facebook and Twitter 40%of users check LinkedIn daily >4MLinkedIn business pages 400K+Oil & Gas professionals on LinkedIn
- 2. LINKEDIN The Professional Social Networking Site TIPS & TRICKS KEEP YOUR PROFILE UP-TO-DATE • LinkedIn is only valuable if your personal or company information is accurate and current. PROFILE VIEWS • LinkedIn sends you a notification when someone views your profile. STAY RELEVANT • The best content is relevant to the industry and offers insights, company news, or tips to the audience. • 6 out of 10 users are interested in industry insights. • Establish yourself as a “Content Leader.” FIND A BALANCE • Posting 20x a month can help you reach about 60% of your audience. • Posting too often will cause you to lose your audience. GET YOUR EMPLOYEES INVOLVED • Employees are the best brand ambassadors. • Encourage them to share, click, and comment on the company’s content. POST DURING BUSINESS HOURS • Posts during mornings and midday, Monday through Friday, have the largest maximum reach. • Test posting at different times to see what works best for your audience. TAG OTHER ACCOUNTS • Tag other users in your updates and posts by including @Name. • Tag when responding to their comments. CUSTOMIZE YOUR PROFILE URL • Under Settings>Edit Public Profile> Customize Your Public Profile URL OTHER RESOURCES • LinkedIn Help Center: https://help.linkedin.com/ • Mashable’s LinkedIn Etiquette: http://mashable.com/2014/01/18/linkedin-etiquette/ • LinkedIn Learning Webinars: https://help.linkedin.com/app/answers/detail/a_id/530/~/linkedin-learningwebinars • TotaLand Blog: https://www.totaland.com/newsArticle?newsId=72 SPONSORED UPDATES PAGE ANALYTICS PAID POSTS • LinkedIn Campaign Manager tool • Reach a targeted audience based on region, industry, profession, interests, groups, company, skills, age, and more. • You chose the budget. It can be a little at $10. • Set daily or total budget limits to manage how long the campaign runs. • Cost per click (CPC) or cost per impressions (CPM) - CPC: Pay when someone clicks the update. - CPM: Pay when someone sees the update. • Reach- How many times your updates were seen by unique LinkedIn users. • Organic Post- Unpaid distribution of content. • Sponsored Post- Paid distibution of content. • Impressions- The number of times each update is seen by LinkedIn memebers. • Interactions- The number of times people have liked, commented on, or shared your content. • Clicks- The number of clicks on your content, company name, or company logo. • Engagement- Based on the number of interactions and clicks, divided by the number of impressions. NOTES