How to Earn Traffic without Selling Your Soul
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Rand Fishkin's presentation from TBEX 2012 Keystone, CO
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How to Earn Traffic without Selling Your Soul
- 1. How to Earn Traffic (without selling your soul) Rand Fishkin | CEO http://bit.ly/trafficwithsoul
- 2. Thereās a War Going On
- 3. Aggressive Marketing vs. Authenticity
- 4. Aggressive Marketing Demandsā¦
- 5. Keyword-Stuffed Posts Just for SEO
- 6. Content Writers Arenāt Particularly Interested In
- 7. Shoving Out More Posts to Meet Traffic Quotas
- 8. Following People on Twitter Just to Get them to Follow You Back
- 9. Begging for Links and Shares
- 10. Submitting Your Site and Posts in Artificial Ways
- 11. Repetitive Social Shares to Reach a Bored Audience
- 12. Doing Distasteful Things Just to Earn Future Favors From Others
- 13. Pushing Visitors to āSubscribeā or āFollowā
- 14. Cold-Emails for Guest Posts or Links
- 15. That Stuff Sucks
- 16. Authentic Blogging is Aboutā¦
- 17. Being You
- 18. Writing About What Excites You
- 19. Promoting Only Those Things that Truly Capture Your Interest
- 20. Developing Relationships with People You Like
- 21. We Can Solve This Problem
- 23. And Eat It, Too
- 25. (No. Itās not an oxymoron.)
- 26. The Strategyā¦
- 28. With What Your Audience Needs
- 29. Discover the Intersection of Content Youāre Excited About
- 31. Build a Brand With These Three Qualities:
- 32. #1: Loved (specifically by you)
- 33. #2: Unique
- 34. #3: Memorable
- 35. Commit Yourself to Trying
- 36. And Failing
- 37. Again and Again and Again.
- 38. The Tacticsā¦
- 39. Donāt Stuff Keywords and Donāt Write for Keywords
- 40. But When You Write Something, Check if Thereās a Searched-for Phrase to Include
- 41. Donāt Write 3X a Day Just to Get More Traffic
- 42. Do Commit to a Consistent Schedule
- 43. Donāt Follow People on Twitter Just to Get a Follow-Back
- 44. Do Interact w/ Influencers Whose Content You Like
- 45. Do Keep a High Signal:Noise Ratio
- 46. Donāt Beg for Links or Shares
- 47. Do Make it Easy for Others to Share Your Work
- 48. Donāt Submit Everything You Publish to Every Site Possible
- 49. Do Make an Effort to Promote those Special, ā1 in 100ā Posts
- 50. Donāt Repeat Social Promotions if Youāre Uncomfortable
- 51. Do Know that Only 10-20% of Your Followers/Fans are Online at Any Given Time
- 52. Donāt Join Every Network Under the Sun
- 53. Do At Least Have a Presence on These: Users: 90mm 850mm 200mm 120mm 12mm
- 54. Do Share Your Posts on Your Top 2-3 Networks
- 55. Donāt Share Stuff You Donāt Like Just to Earn Followers/Fans
- 56. Do Share Stuff You Find Amazing & Worthwhile (and find more of it)
- 57. Donāt Do Distasteful Favors Just to Get āYou-Owe-Me-Onesā
- 58. Do Be Generous to Others and Theyāll Be Generous to You
- 59. Donāt Push People to Subscribe / Follow / Share
- 60. Do Make it Easy to Find Those Features
- 61. Donāt Cold Email for Guest Posts
- 62. Do Build Relationships and Let Your Friends Know Youāre Interested
- 63. But Randā¦
- 64. Iām Not a Professional Marketer
- 65. You Donāt Need to Be.
- 66. I Donāt Have Time for Marketing
- 67. 20 Minutes per Post is All I Ask
- 68. I Canāt Really Do This; Can I?
- 69. This is when Geraldine started her blog
- 70. This is where people usually give up.
- 71. Past 3 months are averaging 3.5K visits/day
- 72. You Can Do It.
- 73. p.s. SEO 101 For Travel Bloggers http://www.seomoz.org/blog/seo-101-for-travel-bloggers
- 74. Rand Fishkin | CEO @randfish www.seomoz.org/blog rand@seomoz.org http://bit.ly/trafficwithsoul