SRT has revealed the logo, called Stryker, for the new Viper.
Vince Galante, a young Chrysler designer and owner of a Viper GTS, drew sketches two years ago that led to the logo.
“Vince actually brought his pencil sketch to both [his manager] and me to review,” SRT design head Mark Trostle said. “We both said, ‘That's it.' We knew Vince had created a new icon.”
The name was voted the winner by the Viper Owners Invitational in 2010.
The third rendition of the snake follows up on the original Sneaky Pete of 1992-2002 and Fangs of 2003-2010.
The new 2013 SRT Viper will debut at the New York auto show in April.