Skip to main content
  • Tyler Tysdal finished his BSBA in Finance at Georgetown University and completed his MBA at Harvard Business School. Tyler T. Tysdal is currently the managing director of Freedom Factory in Denver, Colorado along with his partner Robert Hirsch. Freedom Factory is a business broker helping entrep... moreedit
Transcript: Hi everybody. This is Robert from Freedom Factory and I want to talk to you about it a pretty serious topic today, and it's the biggest reason that deals don't close. Now, personally, my close rate on deals has been really... more
Transcript: Hi everybody. This is Robert from Freedom Factory and I want to talk to you about it a pretty serious topic today, and it's the biggest reason that deals don't close. Now, personally, my close rate on deals has been really strong over the last 10 or 15 years, but I see a lot of people, you know, the industry standard, they close less than 50% of deals.

So, it's almost unbelievable when you think 50% of people that agree to pay a price for a business don't actually buy it. And I want to jump into why that is, and more importantly, how can you can make sure that doesn't happen to you. So first of all, when the biggest reason that I see that deals don't close is usually when the numbers drop off a cliff.

And the reason that happens is because the entrepreneur is trying to do too much. So as running a business as an entrepreneur takes a lot of work, and when we sell a business, we're partners for a short period of time. I talk a lot about our 147-day selling process and a lot of times it works in that time. Sometimes it takes a little bit longer, sometimes or even faster. But the number one thing when we're selling your business is to let us do our job as you have to do your job and make sure the numbers are still going on the same trend line that they were. If you're growing at 3% a month. The this time can be the absolute most important time for you to do it. Not only because you get paid the best. What that means, for example, let's say, you're selling your business on earnings and you're getting a multiple of five times earnings. When you sell it, you're actually getting paid six times on every sale you ever make, which means you're getting paid once in the cash and five times you're earning is when you sell it.

Now, if you were making six times your usual value when you sell a business, do you think you would sell harder? I sure would. And having the right broker and the right partner to be able to sell it for you, we're going to handle the process. We're going to handle the phone calls. We're going to handle the Q and a, the diligence.

We're going to prequalify your buyers. We're going to take all that off of your plate. In fact, until the buyers had been prequalified, and we have an LOI on the table, we don't even put them on the phone with you. We want to preserve your time as much as you can so you can run your business as profitably as we can, and we can do our job.

And again, what we do at Freedom Factory is make sure to build as much deal tension as we can. So that's getting the most people introduced to the business, either through a combination of inbound or outbound and marketing materials going through a Q and A process and getting all the buyers to go to our process, meaning the sellers process.

We do Q and A here. We do prequalification here; we do LOI's here. We start to go through and we get the funnel and we find the perfect buyer and the perfect fit for you. Bottom line is the partnership's pretty simple - for the next year, you run your business, we focus on selling your business.
When you're talking to a broker, you're making the right decision. Try and find somebody that's not just a sales guy or just sells businesses for a living. Find a career entrepreneur; someone that speaks entrepreneur, somebody that understands that. Just because you've built the business and got it to here doesn't mean that you want to run it for the rest of your life.

Sometimes as entrepreneurs, I look at us as the producers or the builders or the contributors, and, and if I'm not on point and on passion in my business, you can feel it. And it's not the same thing. And so if you're an entrepreneur that has a business that you're no longer passionate about, just because you took the train to Chicago, doesn't mean you want to drag the train around with you once you get there. Give us a call and we'll be able to help figure out the best way for you to transition to something you are passionate about so you can build massive, massive value.

One other truth is that time kills all deals. And every deal goes sideways. We have buyer's remorse. People often talk about it's the house as the biggest purchase you ever going to make. Well, that's not true if you're buying or selling a business. Often for me, buying and selling a business is the biggest purchase, or is the biggest purchase or sale that my clients are ever going to make.

And the more time you have, more likely the buyer is to have a little bit of buyer's remorse. Or if one little thing goes wrong, maybe they latch onto that, we have a bad month or bad week, and they use that as an example of why the business isn't as good as they thought they would. So at the best-case scenario, they're going to try and buy it for a little less of a price, which isn't going to feel good to you, the seller, or to me, the broker. And the worst-case scenario is they just back off and they go dark and they don't want to do it and they pull it out of escrow, and then we have to begin the process all over again.

So again, when you, when you look at these types of things, what I've found in 20 years of doing this is every deal is going to go sideways at least once. And that's where my experience comes into play. That's where we can get it through. I've seen deals go sideways for every reason you can think of yet I still get surprised and see new deals go sideways all the time. We'll get you through it. We'll keep a smooth, steady hand. You keep running the business and keep the fundamentals going up and up and up, and we're going to sell your business for more than anybody else in the marketplace.

Now, if you have any questions on selling your business, why deals go sideways or what the process looks like. Why don't you give us a call at freedom factory? We'll talk you through that and any other questions that you might have. Thank you so much for watching. Please like and subscribe and we'll see you soon.



Contact Freedom Factory
Freedom Factory
5500 Greenwood Plaza Blvd., Ste 230
Greenwood Village, CO 80111
Phone: 844-MAX-VALUE (844-629-8258)
https://www.freedomfactory.com/
https://g.page/freedom-factory-denver
Tyler Tysdal is an expert when it comes to matters of investment and he has spent his entire career working in a number of roles within this industry. From fund manager to investor, Tyler knows his way around his world very well and that... more
Tyler Tysdal is an expert when it comes to matters of investment and he has spent his entire career working in a number of roles within this industry. From fund manager to investor, Tyler knows his way around his world very well and that is why we are very lucky that he has made the time to speak with us to answer the investment queries which you have been sending us. Today we are going to focus on venture capital and private equity, two very similar investment vehicles but two strategies which also differ greatly from one another, and here is how.

Key Differences
Whilst both of these investment strategies involve a pooled fund which invests in a business, the details around each of them do differ a lot. The key difference between the two methods is that venture capital will look to invest in a young business such as a start up, and private equity is about investing in a business which is well established.

Investment Stage
As you can imagine the stage of investment between these two strategies is the key difference and in the case of venture capital this investment will be made very early on in the life of a business. The idea behind venture capital is that an investment group will look to significantly invest in this company and use their experience of business to impact opportunities for the young company. In the case of private equity this investment will usually come when a business is seeking additional funds or if it is struggling. In such a situation a private equity group will invest heavily and seek to place a member on the board, selling back the investment once the company is on a better footing.

Industries
Another key difference between these two investment vehicles is the type of industry which they will look to invest in. For venture capital funds they will seek out young businesses which are operating in rapidly growing industries such as tech, pharma or energy. For private equity funds they will invest in any industry as long as the investment makes sense financially.

Level of Ownership
When venture capital funds put their money into young businesses they will aim to try and get a large stake in return, often up to 49% which allows the owners to stay on as majority shareholders. In the case of private equity they will look for a far more sizable stake as well as expect a board position. This will usually have clauses within the contract which indicate a temporary arrangement.

The risk levels of these two strategies also differs greatly, in the case of venture capital there is of course a much higher risk to the investment given that the young business has not yet managed to prove itself.

As you can see there are clear similarities between these two investment vehicles, but the details separate them and this is where the differences lie.

https://www.linkedin.com/in/tyler-tysdal
Tyler Tysdal details the 3 different types of private equity funds. Venture Capital Venture capital falls under the umbrella of private equity but it is usually discussed as being a separate form of investment. VC funds look to buy low... more
Tyler Tysdal details the 3 different types of private equity funds. Venture Capital

Venture capital falls under the umbrella of private equity but it is usually discussed as being a separate form of investment. VC funds look to buy low stakes in new businesses such as a start-up and then seek to use financial backing and experience to impact opportunities and help the business to reach its goals. Usually, the state of investment will be early and the business types will be those that are in rapid growth industries. This is a relatively high-risk strategy with a simple goal, invest, grow and then sell the valuable stake and share profits amongst investors.

Leveraged Buyouts

This is the most common private equity vehicle which you are likely to see and leveraged buyouts are seen as a lower risk strategy. PE funds will look to take full control of a struggling company, using the pool of funds which it has along with borrowed money. Once they have control they will look to strip assets, restructure the management team, streamline the employee structure and find ways and opportunities that it can use to increase the value of the business. Once this is completed and the value rises, the PE fund will then look to sell the business in its entirety, repay any money which has been borrowed and then share out the profits amongst its investors. There is no restriction on which types of industries these funds will invest in, as long as the due diligence suggests that the business is worthwhile and can be turned around quickly.

Growth Equity

Growth equity sits somewhere between later-stage venture capital investment and leveraged buyout, and it involves a fund offering financial support for a business, which is looking for growth, for a sizable but not controlling stake in the business. This growth may be organic or it could be done using mergers and acquisitions. The growth equity fund will look at this as a short term investment and once growth is achieved it will sell off the stake and spread the profits amongst its investors.

https://twitter.com/TysdalTyler/
https://www.linkedin.com/in/tyler-tysdal
Transcript for the Freedom Factory podcast. Hi Robert Hirsch from Freedom Factory, and I want to talk to you about something that's pretty important for an entrepreneur. And frankly, I don't think most entrepreneurs consider, which is... more
Transcript for the Freedom Factory podcast.
Hi Robert Hirsch from Freedom Factory, and I want to talk to you about something that's pretty important for an entrepreneur. And frankly, I don't think most entrepreneurs consider, which is when they want to grow their company, do you want to build it or do you want to buy it or growth by acquisition.

Now, historically, a lot of entrepreneurs haven't really considered it, and the reason for that is that buying and selling small businesses has been a pretty inefficient asset class. It's hard to find the right one. It's hard to find a real one. It's hard to know what business you're in. Not a lot of brokers really disclose a lot of meaningful information and unless you're applying EBITDA of 5 million or more, you don't necessarily view it that way.

But I'm here to tell you that that's not necessarily the case anymore. Money is made on the buy and you want to, you want to find something at a fair valuation. Warren buffet said it, I think best. He said, I'd rather have a great business at a good price than a good business at a great price.

I think what he means by that is an exceptional business with this sustainable competitive advantage will always be worth more than an average business. Again, when you're looking at it, you're trying to think, okay, how do I find a great business at a fair price? So at Freedom Factory, we really specialize in selling great businesses. If you can find a great business at a good price, it can make a ton of sense. There's two other points of leverage that you might want to consider. One is if you have a complementary product set or a complimentary customer set. And what I mean by that, let's say you sell phones and you're looking at buying the headset company, or buying headsets to would plug right into your phones. Your existing customers would be interested in it. And if you could get a 10 20% take rate on that, you might be able to pay for your business in less than a year if you bought it at three, four or five times earnings.

The other thing which I talk about more in other videos is what I like to call your stupid human trick. Or really, that's the one thing that you do better than anyone else. And everyone's heard of the 80 20 principle, right? 20% of your work delivers 80% of your results. Well, when you get to an expert level at something, in my experience, it's really turned into 95 -five. So 5% of my work delivers 95% of my results.

Now, that can really multiply your efficiency and efficacy in your business. And what I mean by that is if I could do that 5% 20 times, I could deliver 20 times the business results that I could otherwise. So let's land the plane and talk about exactly what I'm saying. So let's say, for example, for me, my background is in sales and direct response marketing.

So if I can find an engineering company with a superior quality product that's extraordinary, that has a sales problem, I can probably dramatically shift the line by focusing on fixing the sales and marketing problem, which comes really naturally to me, and allows me to make huge differences in your company.
So for example, we've had clients that have bought companies at four times earnings, and they've paid for itself in less than nine months because you use that stupid human trick to really dramatically shift the line on your business. Going back to build versus buy. I know it's been an inefficient market class, but you don't always have to build organically.

Money's made on the buy. Look for great, great businesses. See if you can find businesses that are complimentary to yours. Maybe it's a luggage company and you have a travel site. See if you can plug it into your existing customer set, or you can plug your products into their customer set.

And finally, as entrepreneurs, we all do a lot of great work on figuring out our stupid human trick. And there are a lot of tools for that - Kolby, Meyers Briggs, figuring out your profile and what that looks like. A lot of people like the enneagram model, but whatever you can do to sharpen and hone that edge of figuring out what you're best at and making sure that you can leverage that in a business, can provide dramatic results and make buying a business really makes sense. If you have any questions on a great business for you or under stupid human trick, why don't you give us a call it freedom factory? Thank you so much for watching.

More info on Tyler Tysdal https://sites.google.com/view/tylertysdal/
Freedom Factory is a business brokerage founded by Tyler Tysdal and managing partner Robert Hirsch. Together they are educating entrepreneurs on how to sell their business for maximum value with their podcasts and videos. Freedom Factory... more
Freedom Factory is a business brokerage founded by Tyler Tysdal and managing partner Robert Hirsch. Together they are educating entrepreneurs on how to sell their business for maximum value with their podcasts and videos. Freedom Factory is located in the Denver Colorado metropolitan area and is helping business owners across all 50 states. Together Tyler Tysdal and Robert Hirsch are combining their over 20 years of experience to assist business owners in properly valuing their business as well as teaching them the steps on getting their business ready to sell. It takes careful preparation and proven strategies that they have learned and used over the years.