MOORESVILLE, NC - Lowe's Holoroom, an augmented reality room visualizer that lets customers walk right into a virtual kitchen cabinet design, will be installed in 19 stores across the United States beginning this month, the home improvement retailer announced.
In 2014, Lowe's Innovation Labs introduced its first proof of concept, the Lowe's Holoroom. That augmented reality design experience was successfully tested in stores in the Toronto area for six months, and led to this newest-generation Lowe's Holoroom that will be installed in across the United States.
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"The next-generation Holoroom continues to fulfill our long-term vision for how augmented and virtual reality technologies can help customers have more confidence and more fun with home improvement," said Kyle Nel, executive director of Lowe's Innovation Labs. "We can't wait to see what our customers create as they bring their imagination to life with these new tools."
The Holoroom has evolved from a single platform augmented reality solution to a virtual reality design and visualization tool that leverages Oculus Rift optic technology in stores and Google Cardboard viewers that consumers can take home.
Lowe's Innovation Labs and Google collaborated to create a shareable Holoroom experience that combines YouTube's 360-degree video capabilities with Google Cardboard to enable customers to enjoy and share their virtual kitchen or bathroom design whenever and wherever they choose.
Lowe's created Lowe's Innovation Labs in 2014 to develop disruptive technologies by bringing together uncommon partners with a commitment to get technology out of the lab and into the real world. In its first year, Lowe's Innovation Labs collaborated with startups to introduce the first-generation Lowe's Holoroom, the OSHbot autonomous retail service robot and in-store and online 3D scanning and printing.
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