Research
March 17, 2014
By Joe McCarthy
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
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","iv":"074c3ea1ddb61f9f34264e890c9ded48","s":"4e4b839ad3a95dd5"}
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