Facebook and Instagram by Meta
Install the Facebook & Instagram sales channel from the Shopify App Store.
You can use Facebook and Instagram by Meta to sync your products to a catalog on Facebook and Instagram, so that you can sell on Facebook Shop and Instagram Shopping. The Facebook and Instagram by Meta sales channel is free to use with all Shopify plans, subject to store eligibility.
To learn about marketing on Facebook, including Facebook ads, refer to Marketing on Facebook.
For more information about integrating your Shopify store with Meta, refer to the following resources from Meta Business Help Center:
You can use the following three features to help you grow your business with the Facebook and Instagram by Meta sales channel:
- Use Facebook Shop to sell on your business's Facebook Page.
- Use Instagram Shopping to sell on your business's Instagram profile.
- Use Meta Marketing for the following tasks: