Spotify for Artists

Spotify pays the majority of every dollar we generate from music back to your selected rights holders (record labels, publishers, PROs, collecting societies) and distributors 🎶 In 2023, that added up to more than $9 billion. Today, we updated our annual Loud & Clear report, which shares the breakdown of where all that money comes from and where it’s going. For four consecutive years now, we’re still the only music streaming service to share how much money we’re paying to rights holders and exactly how many artists are generating different levels of revenue — from $1,000 through $10 million. Swipe for the 2023 takeaways you need to know, then visit the link to explore the full report 📲 loudandclear.byspotify.com

When it came to premiering his new single “Getting Late” on his 2022 CLOSER tour, Kenyon Dixon decided to debut the song in London based on Spotify for Artists analytics showing its growing popularity in the region. Hoping he’d play the new song, fans sang along to every word 📈 How are you getting the most out of your analytics?

Swipe to read how NERIAH and her team CreateMusic and Lowly. used Campaign Kit tools before, during, and after dropping her debut album ‘Cause of Death’ to drive ~4x the streams per listener and build fan engagement that’s still furthering her reach with new listeners 💜

Swipe for a breakdown of how to make the most of segments data in Spotify for Artists, then head to the link below to see for yourself 🛜 https://lnkd.in/gsUYASci

In a year your entire life can change, just ask our latest spotlight artist Michael Marcagi who released his first single “Scared to Start” in 2023 and now has 21 million monthly listeners 🌟 Swipe to read how Michael uses Spotify for Artists to track his listenership and see how far his music has reached from his hometown of Cincinnati, Ohio.

Our recent Fan Study from Spotify for Artists shared some new data related to how listeners discover music via Spotify playlists. Some of my favorite insights: 🔎 More than half of all artist discoveries happen in Spotify programming 📈 Over the last 5 years, the number of countries the average artist reaches via Spotify playlists has gone up by 62% 📊 Popular playlists like Lorem, daylist and Fresh Finds drive up to 3700% more artist discovery than the average of all Spotify programming

More than half of new artist's discoveries on Spotify happen via programmed playlists. Using Campaign Kit tools like Discovery Mode can help you reach more listeners in mixes, radio, and autoplay. Then, try Marquee and Showcase to target your programmed audience. Dive into more details of our #FanStudy: Playlists edition at the 🔗 below. https://lnkd.in/g8n7XgXg

We know understanding your audience is important, so we're introducing new metrics to understand the bigger picture. Introducing Listener Conversion Metrics in Spotify for Artists. With these audience segments, you can dive deeper into how your audience is changing over time, make strategic decisions on how to gain new listeners, re-engage your audience, and grow your fan base. Dive in now at the link below 📈 https://lnkd.in/gwr-xtB6

Payouts to German Artists Quadrupled 📈 In the course of our All Music Friday convention today, we published new local payout data for the German market: 💰 More than 1000 German artists have received more than 50,000 euros in royalties from Spotify alone in 2023. This means that the number of German artists who have reached this level in terms of royalties from Spotify has more than quadrupled since 2017. 💰 The total share of German creatives in the royalty pot was also published: German artists earned more than 409 million euros in royalties from Spotify alone in 2023 - more than four times the amount achieved in 2017. 🔝 We also reported details on the importance of the domestic repertoire in the platform's day-to-day business: German artists were responsible for 73 percent of the tracks that were represented in the daily top 50 lists in Germany last year. 🔎 In addition, almost 9000 German artists and their songs were added to editorial playlists on Spotify and listeners discovered German acts for the first time on Spotify more than 6.7 billion times. https://lnkd.in/dh6WW2Sd

This week Spotify announced new updates to “Loud&Clear” - our annual report aimed at providing more clarity and data around music industry economics and artist payments. One of the key stats that jumped out to me is the fact that language is no longer a barrier! Watch the video below for more info. Visit the Loud & Clear website here: https://lnkd.in/g9Xww3zv Spotify Spotify for Artists