Artificial Intelligence Experience and Expertise - Trust Insights Marketing Analytics Consulting

What does Trust Insights know about Artificial Intelligence? A lot, actually. We’ve been in the space for 10+ years. Have a look and a listen to a sample of our Artificial Intelligence experience and expertise:

Podcasts

{PODCAST} In-Ear Insights: Exploring the AI/ML Lifecycle
In-Ear Insights: AI Will Take Your Job
In-Ear Insights: Will AI Make Us Lazy and Stupid?
{PODCAST} In-Ear Insights: Advances in AI Natural Language Generation and Marketing Implications
In-Ear Insights: What is Generative AI?
{PODCAST} In-Ear Insights: Math Skills for Marketing Analytics
{PODCAST} In-Ear Insights: Should AI Adopt a Clinical Trials Process?
In-Ear Insights: What Is A Large Language Model?
In-Ear Insights: Practical Use Cases of ChatGPT
{PODCAST} In-Ear Insights: Artificial Intelligence and Corporate Culture
{PODCAST} In-Ear Insights: Avoiding Data-Driven Marketing Traps
{PODCAST} In-Ear Insights: Why Consumer Recommendation Engines Fail
{PODCAST} In-Ear Insights: Transparency in Research and Data
{PODCAST} In-Ear Insights: Human-Centric Data Strategy
{PODCAST} In-Ear Insights: Consumer Data Detectives
{PODCAST} In-Ear Insights: Unwritten Rules of Community Management
{PODCAST} In-Ear Insights: SEO and Customer Retention
{PODCAST} In-Ear Insights: Should You Be a Data Scientist?

Almost Timely News, July 2, 2023: Getting Started With Generative AI 101
Almost Timely News, April 2, 2023: How to Improve Your AI Prompts
Almost Timely News, April 23, 2023: The Dawn of Autonomous AI
Almost Timely News, April 9, 2023: What’s Coming With Generative AI
Almost Timely News: How Large Language Models Are Changing Everything
Almost Timely News, May 7, 2023: The Next Wave of Generative AI
Almost Timely News, March 5, 2023: ChatGPT Levels Up With an API
Almost Timely News, February 26, 2023: Improve ChatGPT Performance By Understanding How It Works
INBOX INSIGHTS, April 27, 2022: Will AI Take Your Job, Brand Awareness, NPS Scoring
Almost Timely News, June 6, 2023: Content Marketing Is In Trouble
Almost Timely News, May 14, 2023: Resistance to AI
Almost Timely News, May 28, 2023: Can AI Truly Be Creative?
Almost Timely News, May 21, 2023: Hot Takes on AI Congressional Hearing
Almost Timely News, February 19, 2023: The Buyer’s Guide to Expertise
Almost Timely News: The Future of AI and Regular Life (2022-10-23)
Almost Timely News, March 26, 2023: What Could Go Wrong With AI?
Almost Timely News: Practical Use Case and Examples of Generative AI
Almost Timely News, 4 September 2022: Understanding the Implications of Stable Diffusion
Almost Timely News: The Importance of Open Source in AI
Almost Timely News, June 25, 2023: When Should You Use Generative AI?
Almost Timely News, 7 August 2022: The SEA Change in Marketing
Almost Timely News, 8 May 2022: AI and Inequality, Epic Content Marketing
INBOX INSIGHTS September 21, 2022: AI for Content Creation, Social Media Engagement
INBOX INSIGHTS, April 12, 2023: All About Generative AI
INBOX INSIGHTS, March 23, 2022: Google Analytics 4, Fortune 1000 Marketing Technology

Livestreams

So What? Q2 2023 Generative AI Bake-off
So What? What’s next in generative AI?
So What? Integrating AI into your company
So What? Top News and Web Stories
So What? The AI Maturity Model
So What? Business Process Re-engineering
So What? Podcast advertising best practices
So What? How to do prompt engineering
So What? Using Google Data Studio with Google Analytics 4 data
So What? Generative AI tools bakeoff
So What? Tools for competitive intelligence
So What? Discord 101
So What? Platform Review – Amazon AMP
So What? UTM Governance in GA4
So What? Email Marketing
So What? How to process unstructured survey data
So What? Setting up A/B tests for ChatGPT
So What? Understanding the LinkedIn Algorithm for Engagement
So What? Your website accessibility
So What? Fine-tuning large language models (LLM)
So What? It’s our birthday – 5 years of Trust Insights

Talks

5 Practical Applications of AI For Marketing Technology
How AI Will Change The Future of Content Marketing
AI and the Future of Healthcare Keynote
Cognitive Marketing: How AI is Changing Marketing Forever
Power Up Your LinkedIn Profile & Job Hunting Efforts
The Marketing Singularity: Large Language Models and the End of Marketing As You Knew It
How AI is Changing Marketing Keynote
Exploratory Data Analysis: The Missing Ingredient for AI at Heapcon 2022

You Ask, I Answer

You Ask, I Answer: How to Make AI More Energy Efficient?
You Ask, I Answer: Detection of AI Content?
You Ask, I Answer: Impact of AI on Content Marketing?
You Ask, I Answer: Siloed Data Impact on AI?
You Ask, I Answer: Reducing Bias in Datasets
You Ask, I Answer: Keeping Data Confidential with ChatGPT?
You Ask, I Answer: ChatGPT Predictions?
You Ask, I Answer: Is AI Killing Art?
You Ask, I Answer: AI and Marketing for New Marketers?
You Ask, I Answer: What Excites You About Marketing AI?
You Ask, I Answer: Generative AI Hallucinations?
You Ask, I Answer: Starting AI Tools for Content Marketers?
You Ask, I Answer: Sales Roles Impacted by ChatGPT?
You Ask, I Answer: How to Regulate Generative AI?
You Ask, I Answer: Large Language Model Capability Limits?
You Ask, I Answer: Evolution of AI in Business Processes?
You Ask, I Answer: Marketing Revolutionized by AI?
You Ask, I Answer: Proving Algorithmic Understanding?
You Ask, I Answer: What Does ChatGPT Learn?
You Ask, I Answer: The Impact of AI on SEO?
You Ask, I Answer: AI Writing Tools?
You Ask, I Answer: Making a Case for AI in Marketing?
You Ask, I Answer: Creating Content for Search Engines?
You Ask, I Answer: Understanding BERT’s Role in SEO?
You Ask, I Answer: Staying Ahead in AI and MarTech?
You Ask, I Answer: Twitter Bot Detection Algorithms?
You Ask, I Answer: AI, Data Science, and What To Study in College?
You Ask, I Answer: Differences Between Large Language Models?
You Ask, I Answer: Jobs Lost to AI?
You Ask, I Answer: Company Claims of AI Generated Content?
You Ask, I Answer: Future of SEO and ChatGPT Impact?
You Ask, I Answer: Value of Content Marketing in an AI World?
You Ask, I Answer: Why is ChatGPT All The Rage?
You Ask, I Answer: Impact of AI on Content Marketing?
You Ask, I Answer: Will AI Become Self-Aware?
You Ask, I Answer: Difference Between Fair and Unfair Bias?
You Ask, I Answer: Third Party Data and Model Audits?
You Ask, I Answer: Can AI Write as Well as a Human?
You Ask, I Answer: Biggest Misconception about Marketing AI?
You Ask, I Answer: Over-Reliance on AI?
You Ask, I Answer: What About New AI Experts?
You Ask, I Answer: ChatGPT Responses and Language?
You Ask, I Answer: Vetting Marketing AI Vendors for Bias?
You Ask, I Answer: The Future of Content Marketing?
You Ask, I Answer: Why do Recommendation Engines Fail?
You Ask, I Answer: AI in Account-Based Marketing?
You Ask, I Answer: Can AI Solve Word Problems?
You Ask, I Answer: Ethical Use of AI in Marketing?
You Ask, I Answer: Model and Algorithm Selection?
You Ask, I Answer: Challenges Preventing AI in Marketing?
You Ask, I Answer: Which Technologies Will Thrive During a Pandemic?
You Ask, I Answer: How Do You Keep Up With AI?
You Ask, I Answer: Multilingual Outputs in ChatGPT?
You Ask, I Answer: Misinformation Risks with ChatGPT?
You Ask, I Answer: Regulation of Marketing AI?
You Ask, I Answer: Critical Thinking in School Curricula?
You Ask, I Answer: Content Intent Measurement?
You Ask, I Answer: Data Trends for Marketers?
You Ask, I Answer: Data Democratization and AI?
You Ask, I Answer: Thoughts on Twitter?
You Ask, I Answer: How to Evaluate AI Solutions?
You Ask, I Answer: Podcast Marketing OGs?
You Ask, I Answer: Predictive Analytics in Google Analytics 4?
You Ask, I Answer: Opportunities and Hurdles for Leaders?
You Ask, I Answer: Machine Learning vs. AI?
You Ask, I Answer: Liability for Marketing AI Models?
You Ask, I Answer: GA4 Impact on Attribution Analysis?
You Ask, I Answer: Marketing Consumer Data and Privacy?
You Ask, I Answer: Marketing Data Science for Traditional Sales?
You Ask, I Answer: Unifying Marketing Data?
You Ask, I Answer: Primary Research vs. Secondary Data?
You Ask, I Answer: Finding Qualified Candidates?
You Ask, I Answer: Advice for Struggling Leaders?
You Ask, I Answer: Third Party Data and Trustworthiness?
You Ask, I Answer: The Future of Marketing Data Science?
You Ask, I Answer: Email Marketing Unsubscribes?
You Ask, I Answer: Predictive Analytics for Content Marketing?

Opinion Pieces

Mind Readings: The Real Danger to the News Industry Isn’t AI
Mind Readings: AI Shortens The Distance from Idea to Reality
Mind Readings: How Do We Know Content Is Made By A Human?
Mind Readings: AI Bill of Rights, Part 3: Data Privacy
Mind Readings: AI Bill of Rights, Part 1: Safe and Effective Systems
Mind Readings: AI Bill of Rights, Part 5: Human Alternatives, Consideration, and Fallback
Mind Readings: When to Use Generative AI in Writing
Mind Readings: AI, Morals, and Safe Usage
Mind Readings: The Future of AI Models
Mind Readings: Adobe Podcast Review
Mind Readings: The WGA Strike and Artificial Intelligence
Mind Readings: Build DEI into AI From The Start
Mind Readings: 6 Month AI Pause?
Mind Readings: No Excuses for Lack of Diversity in Content
Mind Readings: Effective Writing Techniques for Marketing
Mind Readings: Why You Need a Generative AI Prompt Library
Mind Readings: Voluntary Content Grades and AI
Mind Readings: AI Bill of Rights, Part 2: Algorithmic Discrimination Protections
Mind Readings: AI Enables Creative by Proxy
Mind Readings: Automation is not AI
Mind Readings: The Danger of Old Text in Generative AI
Mind Readings: What Exactly is a Brand Voice?
Mind Readings: Stay In Your Lane
Mind Readings: How Should Educators Think About Generative AI?
Mind Readings: Large Language Model Censorship Reduces Performance
Mind Readings: Large Language Model Bakeoff: Google Bard, Microsoft Bing + GPT-4, ChatGPT + GPT-4
Mind Readings: AI Bill of Rights, Part 4: Notice and Explanation

Other

Guest Appearance on Digging Deeper With Jason Falls
TrustInsights.ai Announces 400% Workforce Expansion with Cutting-Edge AI Employees
Instant Insights: The AI/Machine Learning Lifecycle
IBM THINK 2020 Digital Experience: Day 2 Review
Mailbag Monday: Where would you recommend getting started for learning better prompt generation?
Are your AI choices harmful to your business?
How can AI improve VOC? Part 3: 11 Components of VOC
AI for Marketers, Third Edition, Available Now!
Marketing AI: Interpretability and Explainability
GRAMMY Debates with IBM Watson
Understanding How Google Works for SEO
How can AI improve VOC? Part 4: Conclusion
Mailbag Monday: Different people, same ChatGPT content?
Using AI for content creation
Do I Need AI? The Question Every Marketer Should Be Asking.
Stop Using Artificial Intelligence For Human Intelligence Problems
Why AI Will Not Create Great Content Any Time Soon
One Step Closer to the Marketing Singularity
Powering Modern SEO with Social Media Data
Marketing Data Science Archives
Will AI make us lazy?
Transforming People, Process, and Technology
How can AI improve VOC? Part 1: Introduction
2022 Rewind: Making Sense of Seasonality and Predictive Analytics
AI and Copyright Law: How Copyright Applies to AI-Generated Content
Experience TV Episode: AI and Marketers
Unsupervised Learning and SEO/SEM
2020 Rewind: Artificial Intelligence in Sales
How to know if AI will take your job
Is AI Moving Too Fast?
2020 Rewind: AI Applications in Healthcare Marketing
Launching a podcast – podcast marketing strategy
Mailbag Monday: Risks of ChatGPT Insights?
How Much Data Do You Need For Data Science and AI?
Why You Need to Understand Marketing Machine Learning Models
2020 Rewind: AI and SEO Applications
How can AI improve VOC? Part 2: 5 AI Techniques
Natural Language Processing and Content Marketing: An AMA with Trust Insights and MarketMuse
IBM THINK 2020 Digital Experience: Day 1 Review
Mailbag Monday: What are your top 3 AI tools?
Let’s talk about ChatGPT’s new API
Data Trends for Marketers
Advanced Analytics and Reporting Services
In the Headlights, November 18, 2020: Best Time to Post, 2021 Trends, AirBnB Pandemic Data
The Return of Inbound Marketing Strategy

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