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The global potato chips market size reached nearly USD 37.98 billion in 2023. The market is projected to grow at a CAGR of 4.2% between 2024 and 2032 and reach a value of around USD 55.05 billion by 2032.
The wide availability of bagged potato chips in varied flavours supports their popularity globally. For instance, Wasabi flavoured chips are a popular snack in Japan and barbeque flavoured chips are prevalent in the USA. Further, in India, consumers are fond of potato chips coated with condiments and spices. As a result, manufacturers are launching innovative flavours targeting region-specific herbs and spices.
Some of the factors driving the potato chips market growth are the increasing demand for healthy snacks and the availability of diverse product varieties and flavours. Due to the constantly changing taste preferences of consumers, they are likely to indulge in gourmet or premium-quality potato chips. The shift towards healthier snacking options supports the demand for organic and baked potato chips.
Figure: Key Potato Producing Region Globally (MMT), 2022
New product launches; innovation in new flavours; advancements in processing technologies; and the rising popularity of vegan snacks are the key trends aiding the potato chips market growth
Date | Company | Details |
July 2023 | Burts | Revitalised its Guinness-flavored potato chips in collaboration with the Irish dry stout brewer, continuing a successful decade-long partnership. |
June 2023 | Kellogg’s | Introduced its latest creation, Pringles Harvest Blends, featuring a dynamic combination of multigrain richness and sweet potato wholesomeness. |
May 2023 | Utz | Successfully partnered with America's premier hot honey brand, Mike's Hot Honey, to develop the Utz Mike's Hot Honey Potato Chip. |
February 2023 | Campbell’s | Introduced the market's first kettle-cooked, air-fried potato chip, maintaining its signature bold flavours. |
Trends | Impact |
Increasing demand for healthy snack options | The shift towards healthier snacking options supports the demand for organic and baked potato chips. Manufacturers can expand their market share by capitalising on these opportunities. |
Innovation in flavours | The availability of diverse product varieties and flavours in potato chips, along with the surge in the demand for convenient snacking, has aided the market expansion globally. |
Technological advancement in processing equipment | Smart peeling and the implementation of continuous pulsed electric field (PEF) pre-treatment, drives the efficiency of potato chip production. |
Growing popularity of vegan or plant-based snacks | Vegetable and additive-free chips are gaining momentum due to the growing desire for healthy lifestyles and sustainability. |
Expansion of e-commerce platforms | The expansion of e-commerce platforms and their convenient features, such as doorstep delivery and wide availability of quality and branded products, offer consumers wider options. |
Subscription boxes, automated ordering, and smart packaging are a few trends that are influencing the demand for snacking products, as these provide packages at regular intervals. Growing demand for healthier snacks such as whole-wheat crackers, or popcorn and the premiumisation of snacks by using quality functional ingredients and attractive packaging are further propelling the vegan snack trend.
Furthermore, manufacturers target their potential customers using attractive advertisements and promotional campaigns. For instance, offering limited edition products with attractive sports-themed chip packaging to increase sales among sports enthusiasts. By sourcing potatoes and other ingredients from local farmers, companies can meet the needs of customers wanting to consume locally-produced potato chips.
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Global Potato Chips Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup | Categories |
Product Type | Baked, Fried |
Flavour | Plain/Salted, Flavored |
Distribution Channel | Supermarkets/Hypermarkets, Convenience Stores, Specialty Food Stores, Online Stores, Others |
Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
Baked chips are expected to hold a significant market share due to consumer demand for healthy snacking.
Baked potato chips have 14% fewer calories, 50% less fat and 67% less saturated fat than traditional potato chips. Such chips are in much demand in regions such as North America and Europe. Leading market players such as Pepsico, Parle, and Alaska Chip Company, Inc. are capitalising on this trend to gain a competitive edge in the market.
Fried potato chips are the widely adopted chips category due to their wide availability and affordability. The rising popularity of snack food, a rise in population, and living standards aid the demand for snacks, including fried potato wafers, propelling the potato chips market growth.
Plain/salted chips account for a major share of the market
Plain/salted chips dominate the global potato chips market share as these are mostly served with fast food items such as burgers and sandwiches. Gen Z and Millennials both prefer chicken and snacks as their go-to fast food items. According to industry reports, around 1/3 of the global population is Gen Z.
Flavoured potato chips made from spices and added flavourings are widely popular as an indulgent snack across the globe. To keep up with consumers' changing tastes, producers need to develop new flavours. In developing countries, like Vietnam, these flavours are partly influenced by foreign cuisine introduced through globalisation.
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Major players in the potato chips market are increasing their collaboration, partnership, and research and development activities to gain a competitive edge
Company Name | Year Founded | Headquarters | Products/Services |
Kellogg Company | 1906 | United States | Under its Pringles® brand, Kellogg’s presents a wide variety of potato chips. |
PepsiCo, Inc. | 1965 | United States | Provides a diverse selection of potato chips, each boasting unique flavours. |
Utz Brands, Inc. | 1921 | United States | Offers a wide-ranging selection of potato chip offerings, featuring notable products like Utz Potato Chips Mike's Hot Honey, Utz "The Crab Chip" Potato Chips, Utz Original Potato Chips etc. |
The Lorenz Bahlsen Snack-World GmbH & Co KG | 1889 | Germany | Offers a range of potato chips through two distinct brand names: Naturals and Crunchips. |
Other key players in the potato chips market include Campbell Soup Company, Burts Snacks Limited, Herr Foods Inc., and Calbee, Inc.
North America is anticipated to hold a dominant position in the potato chips market share in the coming years. Manufacturers adopting the local taste preferences and rising innovations are supporting the market growth.
Chips manufacturers are launching innovative flavours such as sour cream and onion, barbecue, salt and vinegar and others, in the region. Additionally, the trend of ready-to-eat snacks, with the changing lifestyles, is further contributing to the increased demand for potato chips across North America.
The Europe potato chips market encompassed the United Kingdom (UK), Germany, France, Italy, and Spain. These countries collectively constituted 66.3% of the total retail value sales for snacks in the region during 2021. Consumers in Europe are increasingly seeking domestically sourced potato chips like sweet potato chips.
The Asia Pacific region holds a growing market share and is driven by innovation in new flavours and development. Potato chips with distinct flavours such as cucumber, braised pork, and numb and spicy hot pot flavours are immensely popular in China.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product Type |
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Breakup by Flavour |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Savoury Snacks Market Overview
8.1 Key Industry Highlights
8.2 Global Savoury Snacks Historical Market (2018-2023)
8.3 Global Savoury Snacks Market Forecast (2024-2032)
9 Global Potato Chips Market Analysis
9.1 Key Industry Highlights
9.2 Global Potato Chips Historical Market (2018-2023)
9.3 Global Potato Chips Market Forecast (2024-2032)
9.4 Global Potato Chips Market by Product Type
9.4.1 Baked
9.4.1.1 Market Share
9.4.1.2 Historical Trend (2018-2023)
9.4.1.3 Forecast Trend (2024-2032)
9.4.2 Fried
9.4.2.1 Market Share
9.4.2.2 Historical Trend (2018-2023)
9.4.2.3 Forecast Trend (2024-2032)
9.5 Global Potato Chips Market by Flavour
9.5.1 Plain/Salted
9.5.1.1 Market Share
9.5.1.2 Historical Trend (2018-2023)
9.5.1.3 Forecast Trend (2024-2032)
9.5.2 Flavored
9.5.2.1 Market Share
9.5.2.2 Historical Trend (2018-2023)
9.5.2.3 Forecast Trend (2024-2032)
9.6 Global Potato Chips Market by Distribution Channel
9.6.1 Supermarkets/Hypermarkets
9.6.1.1 Market Share
9.6.1.2 Historical Trend (2018-2023)
9.6.1.3 Forecast Trend (2024-2032)
9.6.2 Convenience Stores
9.6.2.1 Market Share
9.6.2.2 Historical Trend (2018-2023)
9.6.2.3 Forecast Trend (2024-2032)
9.6.3 Specialty Food Stores
9.6.3.1 Market Share
9.6.3.2 Historical Trend (2018-2023)
9.6.3.3 Forecast Trend (2024-2032)
9.6.4 Online Stores
9.6.4.1 Market Share
9.6.4.2 Historical Trend (2018-2023)
9.6.4.3 Forecast Trend (2024-2032)
9.6.5 Others
9.7 Global Potato Chips Market by Region
9.7.1 North America
9.7.1.1 Market Share
9.7.1.2 Historical Trend (2018-2023)
9.7.1.3 Forecast Trend (2024-2032)
9.7.2 Europe
9.7.2.1 Market Share
9.7.2.2 Historical Trend (2018-2023)
9.7.2.3 Forecast Trend (2024-2032)
9.7.3 Asia Pacific
9.7.3.1 Market Share
9.7.3.2 Historical Trend (2018-2023)
9.7.3.3 Forecast Trend (2024-2032)
9.7.4 Latin America
9.7.4.1 Market Share
9.7.4.2 Historical Trend (2018-2023)
9.7.4.3 Forecast Trend (2024-2032)
9.7.5 Middle East and Africa
9.7.5.1 Market Share
9.7.5.2 Historical Trend (2018-2023)
9.7.5.3 Forecast Trend (2024-2032)
10 North America Potato Chips Market Analysis
10.1 Market by Product Type
10.2 Market by Flavour
10.3 Market by Distribution Channel
10.4 Market by Country
10.4.1 United States of America
10.4.1.1 Market Share
10.4.1.2 Historical Trend (2018-2023)
10.4.1.3 Forecast Trend (2024-2032)
10.4.2 Canada
10.4.2.1 Market Share
10.4.2.2 Historical Trend (2018-2023)
10.4.2.3 Forecast Trend (2024-2032)
11 Europe Potato Chips Market Analysis
11.1 Market by Product Type
11.2 Market by Flavour
11.3 Market by Distribution Channel
11.4 Market by Country
11.4.1 United Kingdom
11.4.1.1 Market Share
11.4.1.2 Historical Trend (2018-2023)
11.4.1.3 Forecast Trend (2024-2032)
11.4.2 Germany
11.4.2.1 Market Share
11.4.2.2 Historical Trend (2018-2023)
11.4.2.3 Forecast Trend (2024-2032)
11.4.3 France
11.4.3.1 Market Share
11.4.3.2 Historical Trend (2018-2023)
11.4.3.3 Forecast Trend (2024-2032)
11.4.4 Italy
11.4.4.1 Market Share
11.4.4.2 Historical Trend (2018-2023)
11.4.4.3 Forecast Trend (2024-2032)
11.4.5 Others
12 Asia Pacific Potato Chips Market Analysis
12.1 Market by Product Type
12.2 Market by Flavour
12.3 Market by Distribution Channel
12.4 Market by Country
12.4.1 China
12.4.1.1 Market Share
12.4.1.2 Historical Trend (2018-2023)
12.4.1.3 Forecast Trend (2024-2032)
12.4.2 Japan
12.4.2.1 Market Share
12.4.2.2 Historical Trend (2018-2023)
12.4.2.3 Forecast Trend (2024-2032)
12.4.3 India
12.4.3.1 Market Share
12.4.3.2 Historical Trend (2018-2023)
12.4.3.3 Forecast Trend (2024-2032)
12.4.4 ASEAN
12.4.4.1 Market Share
12.4.4.2 Historical Trend (2018-2023)
12.4.4.3 Forecast Trend (2024-2032)
12.4.5 South Korea
12.4.5.1 Market Share
12.4.5.2 Historical Trend (2018-2023)
12.4.5.3 Forecast Trend (2024-2032)
12.4.6 Australia
12.4.6.1 Market Share
12.4.6.2 Historical Trend (2018-2023)
12.4.6.3 Forecast Trend (2024-2032)
12.4.7 Others
13 Latin America Potato Chips Market Analysis
13.1 Market by Product Type
13.2 Market by Flavour
13.3 Market by Distribution Channel
13.4 Market by Country
13.4.1 Brazil
13.4.1.1 Market Share
13.4.1.2 Historical Trend (2018-2023)
13.4.1.3 Forecast Trend (2024-2032)
13.4.2 Argentina
13.4.2.1 Market Share
13.4.2.2 Historical Trend (2018-2023)
13.4.2.3 Forecast Trend (2024-2032)
13.4.3 Mexico
13.4.3.1 Market Share
13.4.3.2 Historical Trend (2018-2023)
13.4.3.3 Forecast Trend (2024-2032)
13.4.4 Others
14 Middle East and Africa Potato Chips Market Analysis
14.1 Market by Product Type
14.2 Market by Flavour
14.3 Market by Distribution Channel
14.4 Market by Country
14.4.1 Saudi Arabia
14.4.1.1 Market Share
14.4.1.2 Historical Trend (2018-2023)
14.4.1.3 Forecast Trend (2024-2032)
14.4.2 United Arab Emirates
14.4.2.1 Market Share
14.4.2.2 Historical Trend (2018-2023)
14.4.2.3 Forecast Trend (2024-2032)
14.4.3 Nigeria
14.4.3.1 Market Share
14.4.3.2 Historical Trend (2018-2023)
14.4.3.3 Forecast Trend (2024-2032)
14.4.4 South Africa
14.4.4.1 Market Share
14.4.4.2 Historical Trend (2018-2023)
14.4.4.3 Forecast Trend (2024-2032)
14.4.5 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Value Chain Analysis
17 Manufacturing Process
17.1 Detailed Process Flow
17.2 Operations Involved
17.3 Mass Balance
18 Project Details and Cost Analysis
18.1 Land, Location and Site Development
18.2 Construction
18.3 Plant Layout
18.4 Plant Machinery
18.5 Raw Material Requirement
18.6 Packaging
18.7 Transportation
18.8 Utilities
18.9 Manpower
18.10 Other Capital Investment
19 Loans and Financial Assistance
20 Project Economics
20.1 Capital Cost of Project
20.2 Techno-Economic Parameters
20.3 Product Pricing and Margins
20.4 Taxation and Depreciation
20.5 Income Projections
20.6 Expenditure Projections
20.7 Financial Analysis
21 Competitive Landscape
21.1 Market Structure
21.2 Company Profiles
21.2.1 Kellogg Company
21.2.1.1 Company Overview
21.2.1.2 Product Portfolio
21.2.1.3 Demographic Reach and Achievements
21.2.1.4 Certifications
21.2.2 PepsiCo, Inc.
21.2.2.1 Company Overview
21.2.2.2 Product Portfolio
21.2.2.3 Demographic Reach and Achievements
21.2.2.4 Certifications
21.2.3 Utz Brands, Inc.
21.2.3.1 Company Overview
21.2.3.2 Product Portfolio
21.2.3.3 Demographic Reach and Achievements
21.2.3.4 Certifications
21.2.4 The Lorenz Bahlsen Snack-World GmbH & Co KG
21.2.4.1 Company Overview
21.2.4.2 Product Portfolio
21.2.4.3 Demographic Reach and Achievements
21.2.4.4 Certifications
21.2.5 Campbell Soup Company
21.2.5.1 Company Overview
21.2.5.2 Product Portfolio
21.2.5.3 Demographic Reach and Achievements
21.2.5.4 Certifications
21.2.6 Burts Snacks Limited
21.2.6.1 Company Overview
21.2.6.2 Product Portfolio
21.2.6.3 Demographic Reach and Achievements
21.2.6.4 Certifications
21.2.7 Herr Foods Inc.
21.2.7.1 Company Overview
21.2.7.2 Product Portfolio
21.2.7.3 Demographic Reach and Achievements
21.2.7.4 Certifications
21.2.8 Calbee, Inc.
22 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Potato Chips Market: Key Industry Highlights, 2018 and 2032
2. Global Potato Chips Historical Market: Breakup by Product Type (USD Million), 2018-2023
3. Global Potato Chips Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4. Global Potato Chips Historical Market: Breakup by Flavour (USD Million), 2018-2023
5. Global Potato Chips Market Forecast: Breakup by Flavour (USD Million), 2024-2032
6. Global Potato Chips Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. Global Potato Chips Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. Global Potato Chips Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Potato Chips Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Potato Chips Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Potato Chips Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Potato Chips Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Potato Chips Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Potato Chips Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Potato Chips Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Potato Chips Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Potato Chips Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Potato Chips Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Potato Chips Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Global Potato Chips Market Structure
In 2023, the market value was USD 37.98 billion.
The market is projected to grow at a CAGR of 4.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 55.05 billion by 2032.
The major drivers include Increasing demand for healthy snack options and innovation in flavours of potato chips.
The key trends include technological advancement in processing equipment and the rising popularity of vegan or plant-based snacks.
The different types of potato chips include baked and fried.
Major distribution channels of potato chips include hypermarkets and supermarkets, convenience stores, speciality food stores, and online channel, among others.
The major players in the market include Kellogg Company, PepsiCo, Inc., Utz Brands, Inc., The Lorenz Bahlsen Snack-World GmbH & Co KG, Campbell Soup Company, Burts Snacks Limited, Herr Foods Inc., and Calbee, Inc.
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