ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
Marketing Strategy & Plan of 2021Examples to clarify
2
Objectives
3
Reaching sales of 200,000 EGP per month before the end of the year 2021
4
Distributing products in 5 countries periodically, through distributors, online selling platforms, or fulfillment centers.
5
Increasing our brand recognition by 150%
6
Providing 10 new products (of toys)
7
8
Goals
9
Converting our online store to an integrated e-commerce experience that makes purchases fully automatically.
10
Providing international and domestic shipping per item for every customer, at affordable prices. To sell directly to the end customer.
11
Our products to be available at physical exhibitions, offline stores, or pickups hubs at different countries.
12
Building B2B partnerships with toy sellers, design houses, manufacturers, and nurseries.
13
Providing genuine educational content for parents to help them deal with their kids at home (especially during COVID) about principles of open-ended and free play, homeschooling activities, in addition to sharing information about modern education philosophies (like Waldorf, Reggio Emilia, and Montessori) that consider interaction with natural materials as a pillar.
14
15
KPIs
16
Market expansion* Number of distribution channels

* The number of countries our toys are available in
17
monthly and annual profits increasingProfit margin (net revenue - operating cost)
18
Reducing the time for receiving payments* Purchase by electronic payment solutions: Vodafone Cash - Fawry - Visa
19
Reducing error rate in requests
20
Reducing the time spent on processing the order
21
Reducing the time taken to deliver the order
22
Reducing the percentage of returns
23
Increase the percentage of correct requests
24
customers satisfaction not less than 95%
25
New customers monthly
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100