2020 Election Night Viewers Fall 20% From 2016, Despite Inclusion Of OOH And CTV
- by Joe Mandese @mp_joemandese, November 4, 2020
The audience of election night news coverage of this year's election fell 20% from the 2016 presidential election, despite the fact that 2020 included both out-of-home and connected TV viewers, which were not factored into Nielsen's 2016 estimates.
An estimated 56.9 million persons two years or older tuned in to …
