Shopify Messaging

I have only used it for email marketing and I really like the tool. My only complaint is that you can't choose multiple segments when sending an email campaign. So if you want to send an email to more than one segment, you have to duplicate the email and send individually for each segment. Hoping this gets fixed soon! Otherwise, highly recommend.

Good app for basic email campaigns but customer segmentation needs work. We tried to create a country specific segment and noticed that the list contained many other countries and in some cases, customers whose names contained the same two letters as a country code. Main issue seems to be the rule used to create a segmented list uses the word CONTAIN rather than IS. Spent 2 hours trying to use the AI helper and another 30 minutes on with Shopify rep trying to find a work around, but no luck. Rep said he would pass on the concern of using 'contain' rather than 'is' when creating specific customer segments, to the development team. We will have to wait and see if this improves.

Really good on the email side. We send ~40k+ emails with ~40% open rates. We'd love to see better editing tools and more modern templates (Canva integration?!). Otherwise pretty great app. Five(ish) out of five stars.

Except, we discovered that SMS isn't viable for any of our product or event marketing.

Not because of the content (we advertise cheese tastings in-store, for instance). It's because our name includes one of their prohibited terms. That's ridiculous for this era of content moderation tools..

For instance, our name is Wine Dispensary and because our name contains the word wine and the word dispensary, we cannot send ANY marketing content via SMS.