HBO went into last night's Golden Globes with more nominations than any other broadcaster - but still went home empty-handed.
Home to Westworld and Game of Thrones, the cable channel failed to win a single award - so what went wrong?
"On the one hand, I'm very proud of the 14 nominations," HBO programming president Casey Bloys told The Hollywood Reporter. "On the other hand, it's always more fun to win but we're proud of the shows.
"You win some, you lose some; you have to look forward at the things we have coming up. That's the way it goes sometimes."
Along with GoT and Westworld, acclaimed drama The Night Of also failed to pick up any Globes and comedies Divorce and Insecure were likewise snubbed.
British exports dominated this year's TV categories, as The Night Manager and The Crown won in the Limited Series and Drama Series categories.
Claire Foy was honoured with Best Actress for her portrayal of Queen Elizabeth II in Netflix's uber-expensive The Crown, while the show itself won Best Drama Series.
One surprise winner was Goliath's Billy Bob Thornton for Best Drama Actor over higher-profile competitors Rami Malek (Mr Robot), Bob Odenkirk (Better Call Saul), Matthew Rhys (The Americans) and Liev Schreiber (Ray Donovan).
Atlanta's Donald Glover and Black-ish's Tracee Ellis Ross earned the Best Comedy Actor and Actress awards, and the Best Miniseries trophy went to The People v OJ Simpson: American Crime Story.
Along with The Crown, The Night Manager was the night's other major TV winner as Tom Hiddleston (Best Actor), Hugh Laurie (Best Supporting Actor) and Olivia Colman (Best Supporting Actress) were also honoured.
Don't forget to vote for your favourite TV shows in this year's National Television Awards! Shortlist voting closes at 12 midday on Wednesday, January 25.
Want up-to-the-minute entertainment and tech news? Just hit 'Like' on our Digital Spy Facebook page and 'Follow' on our @digitalspy Twitter account and you're all set.
