The Psychology Behind Trust Signals

There’s no shortage of choices in today’s competitive markets. To make their purchasing decision clearer, today’s shoppers consider more than just ads, product features, and core benefits.

Today, 66% of consumers say that the presence of social proof increase their likelihood to purchase a product, and 86% admit that they are more likely to buy from brands displaying positive star ratings or reviews on their homepage.

But does every type of social proof carry the same weight? And where should you be placing it to grow sales?

To better understand why and how social proof impacts most consumers’ buying process, Trustpilot surveyed 1,700 consumers across the globe, and wrote a report with the findings.

Get your free copy today to learn:

• Why today's online shoppers actively look for social proof
• How even the most subtle trust signals an help you boost customer confidence 
• Which trust signals are most effective, and where you should place them
• What steps you can take to start leveraging social proof today

Provide your details to download your free guide.