According to Jonah Berger, author of Contagious: Why Things Catch On; “There is a science behind why people share. It’s not chance, and it’s not random, if you understand the underlying science of human behavior. Cocacola capitalized on their understanding of human behaviour, to come up with the #ShareACoke campaign. Campaign Lessons: There were many viral touchpoints in this campaign. First, the backbone of the campaign. The emotional connection stemmed from finding your name on the bottles/cans. People started helping their friends and loved ones find their names. Everyone wanted everyone to know they had found their names. It was a social chatter that no one got tired of. People even started sharing well-crafted stories on the journey it took to find their names or how long they intended to keep theirs. Next was the fact that this backbone nestled nicely on the impact User Generated Content (UGC) can have on any brand. Everyone knew the hashtag, everyone wanted to jump on it. There were many viral touchpoints that emanated from this campaign. The first and the mindblowing lesson was the significant emotional connection the campaign triggered. What made the #ShareACoke Campaign different, resulted from the actuality that in comparison to campaigns from brands in similar industries, the emotional connection was not only between the brand and its audience but there was a connection among its different audience categories.