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1 | Welcome to our Growth Marketing Framework for SaaS. Please read carefully the content of this tab so you can get the most of this document |
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6 | 1. Marketing Goals |
7 | Description |
8 | Quantitative result and the exact timeframe in which that result will be accomplished |
9 | 2. Targeted Users |
10 | Description |
11 | Customer targets & how your SaaS solve their problems |
12 | 3.Tactics & Channel's Effectiveness Framework |
13 | Description |
14 | Define the channels that will help us out to reach our goals - This sheet aims to track channel effectivenes over time |
15 | 4. Experimentation Framework |
16 | Description |
17 | Sustainable Growth means continous experimentation in different channels - This Sheet will help you prioritise and validate experiments |
18 | 5. New Markets Entry Framework |
19 | Description |
20 | Prioritisation and validation of potential new markets/segments |