Willing to venture out in the eCommerce business? Why not! The booming eCommerce market presents endless opportunities; just you must be ready to grab it. Are you equipped with the right eCommerce platform? Well, when it comes to choosing an eCommerce development platform, you would be spoilt for choice.
In today’s post I would like to discuss why leading brands rely on Magento development services. Even many top-notch brands including Ford, Olympus, Coca Cola, and Nestle count on Magento to achieve their digital goals; here’s why:
Open Source
Magento is built using PHP and other open source tools and techniques. And being open source it allows all types of customizations and modifications as per your project requirements.
Moreover, this shopping cart platform can help you deliver great performance with enhanced store security for eCommerce merchants as well as a Magento website development company.
Rich features
Magento offers a complete web store service through its rich features. It has strived hard to compete with other popular eCommerce platforms like WordPress and Drupal CMS and evolved as a platform that facilitates online trading methods intuitively.
Mobile-friendly
With the number of mobile shoppers exploding over the years, it is critical for an eCommerce website to be mobile friendly. The great thing about Magento is that it is mobile ready and also offers multiple store integration support on various devices.
Furthermore, your customers can easily navigate through your Magento store exercising control over the screen size, drag and drop functionality and audiovisuals.
Customization
The design conventions for an eCommerce store vary based on the industry it operates in. What works for a furniture retailer may not work for a fashion retailer. Likewise, the size of your business, the scale of its operations, billing and delivery options, customer support requirements and others pose serious challenges in the eCommerce space.
That is when customization enters the scene; it allows your business to speak its standard and values. With Magento you would never fall short of themes and extensions required to give your store the look and feel that represents your brand.
Multiple store support
Magento also allows you to set up more than one store which can be controlled with a single account. The diverse features of Magento and an experienced Magento Certified Solution Specialist would enable you to manage all your stores from just a single backend panel and also market for yourself.
SEO-friendly
It is highly important that your audience finds you online easily. Equipped with SEO-friendly features Magento enables you to rank well in search engine results pages. Moreover, with a well-crafted SEO strategy you can increase the chances of your web shop getting indexed in Google and other search engines.
You can also gain increased traffic to your store with the help of elements such as redirecting broken pages, XML sitemaps, meta descriptions, etc.
Over to you
How is your experience with Magento store so far? Please be the first to let me know by leaving your comments below.
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