I grew up between Vermont and Mexico. Between a town of under 500 people, and one of the largest cities in the world. As a child I was raised to question societal norms and the way history was taught. After a non-traditional schooling and childhood, I moved to Boston, MA at the age of 16 to venture into an unexpected career and education.

An art school dropout turned entrepreneur, I started my career working in event management, teaching art, window merchandising, and graphic design in Boston. This led me to my mission of utilizing interrelated art forms with data-informed marketing strategies. After working as a freelancer at a variety of startups in Los Angeles, I began my first business, J+J, in 2015. After 3 years as a leading creative agency, I stepped away to focus on consulting for startups and nonprofits. In 2018, I launched Neta Collab, a digital advocacy and marketing firm focused on social justice. Over the past five years, Neta Collab has grown from 2 to 15+ team members and has worked with over 75 organizations across the United States. In 2023, I launched my second business, Futuro Collective to provide similar services to small businesses and startups.

Growing up often struggling to have a stable home and access to basic needs, my focus as an entrepreneur is to build and support communities that are uplifting others to build wealth, utilize their creative voices, and have the security and backing needed to have the privilege to take risks and succeed.