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Whether you run a news site or an online retail store, you need to optimize your website to make it easier for others to find your website on search engines because that’s where most people find new sites. The concept of SEO has evolved a lot since it first emerged thanks to the updates made by search engines to prevent people from exploiting the system’s loopholes. It’s no longer as simple as adding keywords anywhere and everywhere. SEO companies in New York consider various factors to optimize the website. SEO Tips For Websites Conduct SEO Audit You need to find out what you can improve on your website before you start implementing SEO strategies. It involves searching for big issues, easy-to-fix issues, current organic traffic, current backlinks and problems in current content. You can build your strategy based on what you find. Write Meta Title The meta title is the only meta tag that influences your SERP rankings because it tells the search engine what the content is about. That’s why SEO companies in New York insist on adding keywords here. This tag acts as your links catchphrase that tells the reader what your site is about. Like with content, it’s important to use keywords properly for humans to read. Write Good Meta Description The meta description does not influence the website’s SERP rank but it does influence what the user will do. The description tag summarizes what the webpage is about in two lines. This allows the user’s to decide whether they want to visit the site or not. You need to describe the page truthfully and add keywords in a relevant and natural manner. Insert Heading Tags Headings tags (H1, H2, H3…) help you establish the web content’s hierarchy and improves SERP rankings to some degree. It helps the reader understand the site’s structure. You can add keywords in some of the tags to improve the rank but don’t overdo it. You need to define the tags visually by using different font sizes to make the tags easier for the readers to understand Optimize Images While search engines can’t read the image itself, they can read the text attached to it, such as the label and alt text. Use them to describe the images to make them easier to find on image search engines. They may also lead the user to the website. Use Responsive Design Most web design companies in NJ favor responsive design over other mobile-friendly approaches because it allows the website to adjust its elements based on the device’s screen size. Google also favors this approach because it allows users to access the website through the same link without redirecting them. These factors improve the website’s loading speed, UX and SERP ranking. Create Search Engine-Friendly Links Content management systems tend to create long string URLs when you create a new page. This isn’t search-friendly because the search engine has a hard time reading the link. You should replace the long string with keywords relevant to the webpage to make it easier for the search engines. However, don’t change the current URL if it doesn’t impact your users. Also, include a permanent redirect to ensure that it doesn’t lead to broken links. Improve Loading Speed The slower the page’s loading speed, the higher its bounce rate and the lower its SERP rank. You need to improve the website’s loading speed to boost its SERP rank and give the visitors a good UX. You can start by compressing images and using simple design features. Mobile-First Design Mobile-first is not the same as responsive design, it’s a website designing approach in which the designer first designs the site for mobile devices, then builds the design up to tablets and desktops. This approach ensures that the site functions well on smartphones, which improves its SERP ranking. Web design companies in NJ suggest using mobile-first and responsive design approaches together to enhance the UX for mobile users.
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