With the spike of COVID-19 pandemic, StatSocial has announced the launch of Crisis Insights, an audience insight solution. This is to help US brands and CMOs track the evolving consumer sentiment and audience dynamics and respond to the economic slowdown due to the coronavirus.
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Currently, people are changing and shifting attitudes to new persona groups and segments – thus, this tool can help understand how to act in such situations. Crisis Insights has been built on StatSocial’s Silhouette social data platform. It monitors and analyzes over 1.3B social accounts, the casing around 70% of the US households.
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Source: https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/StatSocial-Launches-Crisis-Insights-to-Help-CMOs%C2%A0Navigate-the-COVID-19-Pandemic-139988.aspx
