How to Design a Chatbot Personality

Sam Ursu
The Chatbot Guru
Published in
10 min readJan 14, 2019

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As leading chatbot designers have discovered, personality is the number one factor for increasing user engagement.

Click-through rates, sales, and other business KPIs go through the roof when a chatbot is designed correctly, with personality. And last, but certainly not least, chatbots are a heck of a lot of fun to interact with when they have a personality.

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Sam Ursu
The Chatbot Guru

Somehow, I ended up moving to a country that doesn't exist