Top companies strive to retain app users and build brand loyalty. App retention and user engagement are as important as user acquisition. Less than 20% of users return after the initial download and it significantly drops to less than 5 within a month. On the other hand, app users who engage with an app throughout the first week, stick with it for a longer period of time. 

There are a lot of factors one can delve into to find this recurrent theme. But it lastly comes to the first impression that many fail to recognize. Good app ideas are turned to dust in the development phase without proper planning and structure at the place. 

Let’s find out four important ways that can help you increase mobile app engagement. Focusing on these crucial factors will not only help you drive sales but also strengthen the relationship with your users, existing or new. For more details read this whole article.