One of the greatest advantages of event items is their enormous imprint areas. These products were designed to attract attention from a distance, so it’s okay to go BIG with your branding too. Take advantage of the large branding real estate by decking out tents, flags and table covers with vibrant graphics that are larger than life. This isn’t the time to be subtle – you can save that for traditional promos like pens and buttons!

For the best results, recommend your clients go for full-color dye sublimation. Not only is this printing method capable of reproducing complex designs in photorealistic quality, it’s also extremely durable. Unlike other imprint methods that can crack and peel over time, dye sublimation will stay as brilliant looking on day 1,000 as it does on day one.

It’s important to remember that many businesses are still operating with reduced marketing budgets due to the ongoing pandemic. Because of this, you may have difficulty getting clients to sign off on high-spend items – even ones that are essential to the success of their upcoming event.

For these situations, steer clients toward versatile options. For instance, instead of decorating shelters and displays with that specific event’s branding, suggest they keep their event items in general company branding. That way, each event item can be reused at future events too, no matter what the theme is. Otherwise, clients would be stuck purchasing new products for every event on their marketing calendar, which is simply not cost-effective.

There’s a plethora of great promotional event items out there, which is awesome! However, overwhelming your clients with options on your sales calls isn’t so great. Clients – especially if they’re new to buying event items – can get “choice paralysis” when presented with too many products to choose from. After all, they’re not experts at event products … that’s why they’re coming to you to help them decide.

Make sure to keep your product recommendations limited to a few options with clear differentiators. Or, work with a supplier partner who does the hard work for you. Soardist Displays Solutions, for example, has made it their mission to keep their product offerings trim, to only contain the best of each category and less of what your clients don’t need. Soardist Displays Solutions makes product selection simple, so your clients can feel confident when making their choices.

Ready to get started? We are! Recommend these best-selling event items from Soardist Displays Solutions in your next sales presentation for a tried-and-true approach to successful events.