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Negative reviews aren’t bad news.
Maybe you got a bad review for your company, someone wrote a complain on one of your services, or even just a comment that detailed a frustrated delivery experience they had – don’t worry, it doesn’t mean you’re doing something terrible.
The truth is, anyone who running a business has had to deal with a couple of negative reviews from time to time, you’re not alone! But a negative review can actually help your business in ways you may have never expected. As we don’t live in a world of 5-star experiences, so accept that not all reviews are going to be great and let us tell you why you need negative reviews for your business below!
How Negative Reviews Can Be Positive?
1. Build Trust Toward Your Brand
Most of the people will immediately try to hide any negative review that comes to their business. However, a brand filled with perfect reviews look inauthentic for potential customers. A few negative reviews won’t necessarily prevent customers from buying your product. But if there are only positive reviews for your business, customers may become suspicious. Hence, just display all your reviews – good or bad – will help you maintain transparency and thus lead to informed purchase decisions which can result in fewer complaint and more great reviews.
Main takeaway: Negative reviews give your potential customers a real insight of your product.
Source: Klook
2. Put Positive Reviews Into The Spotlight
Nowadays, customers are smart, they don’t buy blindly. Hence, customers may compare all the positives and negatives of the product before making a purchase. One of the best side effects of negative reviews is the positive light they shed on good reviews to make them look better. According to a study by Harvard Business School, a majority of consumers trust reviews more when they see a mix of good and bad comments.
Main takeaway: Negative reviews give a much better chance people will believe the positive reviews.
Source: Grab Car’s Google Business
3. Turn An Unhappy Customer Into A Loyal Advocate
Without a doubt, this is an excellent way to show how responsive you are to customer complaints. When you get a negative review, it’s probably not the best course of action to do none at all, and it’s great for you to respond it publicly with a solution. It will give potential customers the comfort of knowing that you will help them and care about them, even if they have a bad experience. In the shoes of customers, we pay attention to how you react to problems and issues, and we remember the experience.
Main takeaway: Responding positively to negative reviews can actually build a strong customer relationship.
Source: Galado’s Google Business
Hence, no longer you need to afraid of negative reviews, now you have the ways to turn it into an useful tool to boost your business or just getting more positive reviews in general (because it helps to paint a picture of your products in those potential customer’s mind!). Wait no more – treat each negative review as a free piece of information today so you can keep improving the quality of your service or product!
