After 6 months of research on Miao ethnic culture, Yeung Chin found that the crossover of Miao and cyberpunk has never happened in fashion before. That inspired him to explore the combination of Miao costume silhouettes and cyberpunk details such as using punk studs to highlight the unique Miao colours and patterns. This is a new opportunity for him to find an unprecedented aesthetics in fashion.
An ex-student and member of Alternatif Fashion Workshop, Yeung Chin was graduated from the University of Westminster with a MA Fashion Design in 2009. In the same year, his work was presented at the London Cheers Exhibition. He won the DFA Hong Kong Young Design Talent Award Special Mention in 2010 by the Hong Kong Design Centre. He has worked for Li Ning Company Limited and G2000 and has designed stage costumes for City Contemporary Dance Company. From 2015 to 2017, he was invited to join the fashion weeks in New York, Paris and Shanghai, an exhibition in the Singapore Design Centre and to design a special collection for the pop-up stores in Parco and Isetan Japan. He is now a guest lecturer at the Hong Kong Design Institute and has established his eponymous fashion brand at PMQ, YEUNG CHIN.
楊展（Yeung Chin）是 Alternatif 時裝工作室的舊生和成員，於倫敦西敏大學獲時裝設計碩士學位。於2009年獲邀參加倫敦藝術展覽（Cheers 2009），翌年獲得香港設計中心舉辦的「DFA香港青年設計才俊獎」優異獎。他曾受聘於中國李寧體育用品公司及香港時裝品牌G2000，並曾為香港城市當代舞蹈團擔任舞台服裝設計。2015至17年其間參加了紐約、巴黎和上海時裝周、新加坡設計中心展覽，並獲日本百貨公司伊勢丹和PARCO 邀請參與設計系列及開設快閃店。現為香港知專設計學院客席講師，並於中環元創坊創立首間個人同名自家概念店YEUNG CHIN。
YEUNG CHIN as a brand was invited to join New York Fashion Week and Singapore Design Centre’s exhibition in 2015. It was also presented in the Fashion Friday Runway show in the same year. The brand philosophy of YEUNG CHIN has always been to challenge the accepted aesthetics. To build up new aesthetics, old aesthetics must first be destroyed. The most direct method is by trial and error.
Yeung Chin likes to use different concepts in the arts to impact the old aesthetic standards in the fashion industry. In these clashes, he finds new ways to create, for example, he designed dance costumes which change and limit dancers’ movement to challenge the accepted aesthetics of dance while question the accepted aesthetics on the catwalk stage.
Another example is an installation themed “Fat is Fashion” he created for a gallery. He challenged the traditional aesthetics of beauty by letting visitors wear an inflatable costume. In the future, Yeung Chin will continue to explore different media to present his views on fashion. Film and sculpture will be the designer’s future directions.