Senior Content Designer✍🏼UX Writer✏️Content Strategist🧠Video Maker📽Lover of commas & keyframes
Ask me anything (about differences and similarities between writing for B2B clients and UX writing): ❓ Have questions? I'll answer them! If you want to know more about #UXWriting, #ContentDesign, #ContentStrategy, career transitions, or anything else, send me your questions. I'll respond in a post like this. You can leave questions as comments below, or you can message me. I hope this project helps anyone who's curious about the field. If you want to know more about something, there's a good chance other people have similar thoughts. Hope to hear from you! 😄 *** Q: What's the biggest difference and the greatest similarity between writing blogs/emails for B2B clients and UX writing? A: I'll start with the largest difference. With UX writing, so much work goes into a design before the writing begins. In an ideal scenario, there's alignment between a UX writer, UX designer, and product manager about the problem and a possible solution. The words, of course, are part of the discussion. Throughout the design process, there's feedback from external and internal stakeholders. Perhaps a UX researcher offers insights into customer pain points, and those perspectives influence design choices. After a UX writer begins work within a wireframe, there might be intense debate about a few words. Is terminology consistent with other areas of an organization's content ecosystem? If not, is it OK to break from consistency? Is what's written the simplest way to guide someone through the flow? Should any words be added or cut? Are rules from the style guide followed? There are multiple rounds of feedback from UX, product, and engineering partners until, at last, a design is approved. I haven't written many blogs and emails for B2B clients. But generally, those situations include slightly different goals. They try to create awareness and explain a product's value proposition. Usually, there are many more words involved. UX writing, meanwhile, guides customers through an experience to make using a product as pleasing as possible. Each word on a screen should serve a purpose. Both situations try to help someone solve a problem. In a perfect world, the voice within an organization is consistent, too. But there are key differences for sure. (Thanks to Katerina Musienko for the question!)
The B2B writer wants to make sure money for the business. The ux writerwants to give the user a good experience. Thank you.
Thanks for answering my question! So much food for thought!
Senior Content Designer✍🏼UX Writer✏️Content Strategist🧠Video Maker📽Lover of commas & keyframes
2ySee the previous posts 👇 Reaching out to companies to get UX writing experience: https://bit.ly/3BUSVYb UX writing course recs: https://bit.ly/2XesNIL UX writing hacks: https://bit.ly/3mWeKAo Storytelling in UX writing: https://bit.ly/3j2YQTZ Gaining experience as a UX writer: https://bit.ly/3a1mV8x UX writing voices to follow: https://bit.ly/3iqzzT7 Rebranding to break into UX writing: https://bit.ly/3ioUar4 Nontraditional entrances into UX writing: https://bit.ly/2ZnCuVX