Don’t Call Madlib, He’ll Call You

The singular producer on his new album with Freddie Gibbs
Madlib
Photo by Scott Dudelson/Getty Images

Madlib is running late—not just a little late, but late late. But there’s no way to check his proximity to Rappcats, the Los Angeles record store that’s also the headquarters for the producer’s record imprint, Madlib Invazion; the prolific hip-hop producer doesn’t have a cell phone. For about an hour, I just have to trust that he actually left the house and will show up at some point.

This isn’t a bad place to wait if you’re a music nerd. You’re not gonna find these albums in Urban Outfitters: There are rare jazz records like Mulatu Astatke’s Mulatu of Ethiopia and Mtume Umoja Ensemble’s Alkebu-Lan - Land of the Blacks, and avant-orchestral records like David Axelrod’s Songs of Experience. Around the corner is a bigger room with rows of esoteric Brazilian LPs. There’s a good chance that Madlib has used some of the records in Rappcats to make his own beats across the last 20 years: His signature sample-based style combines disparate vocal clips and staggered drums into an open-ended sound that feels off-centered yet somehow on time. His music feels vintage, like a blend of Blaxploitation flicks, early-’70s spiritual jazz, and global music from old record shops in faraway lands, and he has created so much of it that he’s launching a subscription service to give it away.

Yet in the late-’90s, when Madlib was first gaining steam as a producer, his style wasn’t as popular. It was the era of Puff Daddy and Bad Boy Records, and even the toughest street anthems felt glossy and gleaming. Madlib’s beats, on the other hand, have always been dirty and spaced-out—theme music for the kind of kids who like rap, funk, and doing shrooms on the weekends. Back then, producer James “J Dilla” Yancey was perhaps the only hip-hop producer who could navigate the mainstream and underground, crafting hypnotic tracks for Common, Erykah Badu, and A Tribe Called Quest while retaining an air of mystery. Dilla found solace in the work; making great beats was more important than celebrity. Madlib studied Dilla and carved a career in his image. The two joined forces in 2002 and started trading instrumentals for a joint album called Champion Sound that was released on L.A.-based Stones Throw Records a year later. In 2004, the label released another album that Madlib had been working on—Madvillainy, with the enigmatic rapper MF DOOM. The record was dubbed an instant classic by critics and it remains Madlib’s most popular album to date.

Still, there’s a notion that his beats are a little too weird for casual listeners, and too challenging for rappers not named DOOM, Yasiin Bey, Talib Kweli, or Kendrick Lamar. Turns out Freddie Gibbs, a rugged street rapper from Gary, Indiana, was up for the task. The two met through Gibbs’ manager, who wanted to see if Freddie could rap over Madlib’s instrumentals; in turn, the producer sent eight CDs worth of beats. The rapper admits he was a bit apprehensive about working with Madlib at first. “For me to get with Madlib, I can’t go weird. I’ve got to keep it gangsta,” Gibbs told Red Bull Music Academy in 2014. Ultimately, though, he saw it as a way to broaden his fan base, and Madlib’s, too: “I brought the streets to the Madlib fans.”

Indeed, there was an element of surprise with their 2014 LP, Piñata, the duo’s first joint album. But now the duo are set to release their new album, Bandana, in June, to a public that’s much more familiar with Madlib’s sound than ever before. The veteran Oxnard, California producer’s influence is catching on with a new generation of beat-heads like Knxwledge and Earl Sweatshirt, as well as with young jazz artists including Makaya McCraven and Standing on the Corner.

Eventually, there’s a knock on the backdoor at Rappcats. In walks Madlib, who greets me with a fist bump and a greeting of “peace.” His energy is incredibly chill, unhurried, and steady. Maybe it’s the type of tranquility that comes from living like it’s the 1980s; Madlib says he threw his cell away about “three or four years ago” and just has an iPad for texting. “Problems,” he deadpans. “Too many calls.” He and I make a beeline to the record room and start rummaging through the Brazilian LPs. I pull out my phone to start recording our conversation. “I’m a man of few words,” Madlib says with a laugh.

Pitchfork: What kinds of sounds do you go for when you dig for records?

Madlib: I usually look at the instrumentation and the year on the cover. It’s all types of music. Most of the time I buy stuff I don’t know just so I can hear something new. Mostly black or European, Chinese. Anything, man. I’ve been around a lot of the world, so that’s where I cop the most records. When I’m on tour, that’s the main thing to do. Hang with chefs, and buy records.

Hang with chefs?

Shows are cool, but I’m usually going just to hang with chefs and look for some new music. I’m a background dude.

What did you grow up studying?

I studied jazz at home with my grandparents. They always had jazz dudes at the house, but I didn’t study formally. I just hung around a lot of musicians.

At what point did you know music was gonna be it for you?

I always tried to copy records at home. I used to memorize music when I was real young. Schoolwork, not so much. But music I could remember.

Even though you’ve been doing music for a while now, do you still feel like you have something to prove?

I never came in feeling I had something to prove. I’m not here to be the No. 1 producer. I’m not into all of that. I’m just making music. I’ve been producing since the early ’90s and digging for records since the ’80s. It's kinda like meditation—once you’ve done it for that many years, it’s just natural.

How often do you make music?

Every day. I’ve been at home for a few years just making music. I do a few shows every year, but I’m mostly at home, making music. Day and night. My friends probably think I’m a ghost by now, or some might think I’m dead or whatever, but I’m always working on music. I sleep like three or four hours a night, and get right back to it. A couple of years ago I stopped making beats—I couldn’t do it for a year and a half. But ever since then I haven’t stopped.

How do you feel about younger artists like Earl Sweatshirt and Standing on the Corner taking inspiration from the things you did years ago?

I used to hang with Earl Sweatshirt, and we used to trade music, so I probably influenced him in a certain way, and he influenced me in a certain way. That’s how I look at it. I’m glad people do that. I’d rather hear that than some corny shit. I did it when it wasn’t popular. But that happens to everybody.

Do you ever take time to look up and notice what you’ve brought to hip-hop?

Nah, I’m not really into all of that. I just like doing the music because I want to hear certain things. That’s just what I do. Even if it wasn’t out, I’d still be making records.

What do want your legacy to be?

Just bringing good music to the table. Music that, hopefully, they play down the road.