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Thailand Convention & Exhibition Bureau (Public Organization) or TCEB will host The World Tea and Coffee Expo 2022: The 2nd Tea and Coffee International Symposium in a hybrid form on 24 - 27 February 2022 at the Empress Convention Centre, the Empress Hotel, Chiang Mai.

This is the second edition of its kind that strives to augment creative industries and community products.

It is also aimed at fostering a knowledge base and business network through various activities to stimulate awareness, enhancing the image of the North as a prominent region of tea and coffee production in the world.

This is an important stage in developing investment channels for entrepreneurs and will be beneficial to the sustainable supply chain in the domestic tea and coffee industry, putting Lanna on the global map of the coffee and tea industry.

The event's pattern comes in three parts - trade show, symposium and business matching, in a hybrid arrangement both on the ground and online.

The symposium serves to promote the sharing of knowledge by Thai and foreign experts to shape up an information base useful to the tea and coffee industry right from the downstream stage to the upstream level.

The exhibition section showcases tea, coffee and cocoa products.

The business matching sessions will give rise to trade, bolstering domestic and international businesses, and promoting experiential tourism in tea and coffee production areas to understand the sustainable cultivation of Thai farmers in the North and seeing the potential of medium-sized Thai industries as well as supporting ecotourism in the region. The exhibition will gather more than 50 entrepreneurs, 45 of them being Thai and five foreign.

Entrepreneurs will have the opportunity to meet manufacturers, distributors, importers and suppliers behind the favourite drinks.

The event is expected to attract about 1,000 visitors and 300 participants attending the symposium physically and virtually.

An interesting event at the show is a demonstration of the unique styles and techniques of coffee brewing by award-winning baristas.

This show will directly benefit coffee and tea producers in Chiang Mai, Lamphun, Lampang, Mae Hong Son, Chiang Rai, Phayao, Phrae and Nan.