This
UK based women’s fashion eCommerce store is specialized in affordable & high-quality women’s clothing. The brand’s customer avatar was ‘stylish modern mature women age 30-55, who appreciate high-end items.
The biggest challenge for us was to sell the items to a group of fashion-conscious women in a short period of time.
How We Did it:
We tested more than 13 cold audiences types based on Interests and Lookalikes through Facebook Advertising.
We then identified the winning combination of audience, creatives, ad copy, headline and offer. Plus the Winning placement of Desktop Vs Mobile, Facebook Vs Instagram.
Segmented the audience according to their intent and nurture properly before driving them to take the desired action.