Alexa website ranking works on a comparative measure of a website’s popularity by calculating the number of visitors in relation to other websites.

In short, it is an ongoing battle for the website to stay relevant to its visitors. 

Its importance lies primarily in B2B communications. The Alexa website ranking acts as a safety net for internet marketers, telling them that websites with good rank will guarantee a certain amount of ad viewership.

It also allows marketers to better price the advertisement space on a website. 

That being said, a website with a good ranking also positively changes its customers’ perception of the brand.

It adds an intangible sticker of trust by telling potential consumers that a lot of other people are also using this website.

Tips To Improve Your Alexa Website Ranking

Given its importance, every website with an aim to lend advertising space and build credibility should focus on improving its Alexa website ranking.

Here are ten simple tips on how to do that.

1. Address The Latest Industry Trends

The first step to improve your Alexa website ranking is knowing what’s relevant in your industry and talking about it.

For example, if your website is about video games then share information about new games and consoles to keep your customers engaged and interested. 

Presently, the hot topic in gaming is the PlayStation 5 and its potential reveal in late February 2020. Being updated with industry trends will help you relate to your customers and give them a reason to frequent your website. 

Given that there are so many competing websites in just about every industry, consumer attention spans and loyalty are fickle.

Knowing how to rope in your consumers and keep them engaged is key to increasing your website’s ranking.

2. Create Good Quality Content

Kanye West’s music has built its reputation on the backbone of an artist who has been nominated sixty-nine (!) times at the Grammys.

Quality content appeals to the masses. People click to watch, listen, and read relevant content. But they stay for the quality and the experience. 

For companies with resources, this means hiring talent that understands how to do content marketing and can train your current team to become better at what they do.

If your website is running on the power of one individual (aka you), then it’s never too late to hit the books and practice continuous learning and improvement.

3. Build A Gateway On Social Media

Social media is a phenomenal way to connect with your audience.

Websites such as Facebook are the cream of the crop of Alexa website ranking, and everyone including their grandma is active on them. 

Building a name for yourself on social media helps create trust around your brand and your content.

It will encourage users to click on the links that you share that lead them to your website. 

Social media can also act as a teaser for quality. People can judge the content you’ve put up on Instagram and see what others are saying about it.

If you’ve put in the work both quantitatively and qualitatively on social media, you’ve aced half the marathon that is getting a good Alexa website ranking.

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4. Rank On Search Results To Top Alexa

The Alexa website ranking ladder sits parallel with the search engine hierarchy (primarily speaking, Google).

Being relevant in the latter is more than likely to improve your positioning in the former. 

However, being relevant to Google isn’t easy. Aside from potentially purchasing ad space on Google, you must get your SEO basics right and provide top-quality content to your users.

This is crucial to improving your website’s ranking and increase your visibility to your target audience.

5. Promote Word Of Mouth

Building a following allows you to create a domino effect of more followers and visitors on your website.

If your audience trusts you enough, you can always persuade them to take actions that will help improve your ranking. 

You can start by asking them to spread the word of mouth if they enjoy your content.

However, to help give you an accurate picture of your Alexa website ranking, you can always ask your consumers to install the Alexa Toolbar, which is the tool Alexa uses to generate its rankings.

It means that, when visitors with this toolbar installed on their browser visit your site, your website ranking will boost up.

6. Advertise On Other Websites

Given the extravagant number of webpages on the internet, a brand can always choose to advertise a gateway to its own website.

Depending on the popularity of the website whose ad space you’re using, as well as its relevance to your audience, your own website can get a greater inflow of new visitors. 

While advertising is a worthwhile investment, that shouldn’t be your primary method of increasing website traffic.

You must focus on sharing good quality content and enhancing the overall user-experience to get and maintain a high Alexa website ranking.

7. Keep Your Website Well-Groomed, Always

Much like content, but more peripheral, keeping your website’s design relevant to current consumer tastes is vital to improving your Alexa website ranking.

While the final verdict does come down to relevant, good content, the first marker of positive consumer interaction is the look and feel of your website. 

Hire graphic designers who can help keep your website’s design up to date and in-line with the current trends.

Alternatively, if you’re just starting out, investing in website builders such as Wix and Squarespace will keep your website’s look fresh and presentable.

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8. Work With Competitors

StrongLifts and Bodybuilding.com directly compete for the same subscribers. Despite that, StrongLifts works with its much bigger competitor Bodybuilding.com to promote its content.

A strategy like this can work exceptionally well if your competitor is much bigger than you are. Or if they have a consumer base that is similar to your target market. 

Working with a competitor also allows you to learn from them.

To keep it fair to both parties, it always makes sense to make sure that you are given credit for your content and there is a backlink to your own website.

9. Conduct Regular Quality Checks For Your Website

You may have the best-looking website in all the lands with the most informative and interesting content, but if it doesn’t load or has broken links, consumers are less likely to go in for a second dip. 

The bigger your website gets, the more difficult it is to keep checks for quality.

At the same time, in such a situation, it becomes increasingly important to do the same. 

Investing in resources such as Alexa’s very own audit tool will help resolve minor errors, which are easily avoidable hindrances to improving your Alexa website ranking.

10. Develop A Niche And Become The Go-To Website For It

Once you’ve gained a considerable following and, as a repercussion, a good Alexa website ranking, customer retention should become your top priority.

In terms of content, this means becoming the go-to source for content that’s specific to your niche. It helps if you and your team are experts at a unique skill, or have great knowledge about a subject matter.

Promoting uniqueness helps you create a niche that allows you to keep a hold of a core audience and generate word of mouth in that market.  

However, to avoid falling into a spiral of reduced visits the niche should not come through feedback from an echo chamber and should be complemented with mass-market content.

Conclusion

The Alexa website ranking is an excellent way of checking how your website is performing in the context of your competition.

Improving it is vital to building customer trust and getting advertisers. The above pointers are a good place to start to get on the right path to achieving website popularity.

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