Oman Arab Bank is one of the key players in banking industry in the region. Jointly owned by Ominvest and the Arab Bank Group, Oman Arab Bank operates through over 60 branches and offices across Oman. Since 1973, Oman Arab Bank has been committed to delivering exceptional financial services, retail and investment banking solutions.

As one of the most distinguished innovation-driven companies, Oman Arab Bank has been looking for a powerful BPM software suitable to banking industry. It was expected that business process automation would optimize workplace efficiency, streamline operational innovations, enhance banking customer service, and result in increased sales.

The combination of ready-to-go processes for banking and wide customization capabilities to meet company-specific needs made Creatio a fitting technology solution for Oman Arab Bank. To ensure service excellence and holistic customer experience, Oman Arab Bank implemented sales and customer journey editions of the software vertical solution - Financial Services Creatio.

To learn how Oman Arab Bank enhanced customer experience and achieved full visibility of all banking operations with the help of Creatio’s CRM and business process automation tools, click here.