Webinar: Methods to Understand Users Regardless of a Budget by Spotify PM

About this event

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If only we could enter our users' minds, right? Sadly, this is impossible. Ever since the creation of markets, businesses have been trying to find the best way to understand their audience. From focus groups to psychological analyses, the industry of “market research” has aimed to clarify how customers relate to products. It's time to learn how to understand your customers!

Main Takeaways:
- As a PM, you're accountable for your product's success, and your success is rooted in how well you understand your user's needs
- You don’t need to have a lot of time and a huge budget to increase your user understanding
- There are low-cost alternatives and methods that you can and should do to understand your users before you start building
- I'll talk about some of these methods and offer a high and low-cost alternative to them.

Meet the Speaker: Kinga Asbóth

Kinga is a Product Manager with four years of experience and a mission to empower people through technology. Currently working at Spotify.

View Speaker's Full Profile (https://bit.ly/3lwTLTJ)

The content of this event is for educational purposes only and does not include any specific facts of the presenter’s current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences and do not reflect those of the company the presenter works for.

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