The global lipstick market size reached US$ 9.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 14.2 Billion by 2032, exhibiting a growth rate (CAGR) of 4.8% during 2024-2032.
Report Attribute
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 9.2 Billion
Market Forecast in 2032
US$ 14.2 Billion
Market Growth Rate 2024-2032
4.8%
Lipstick is a cosmetic product that is used to color the lips and contains oils, pigments, waxes and emollients. It is widely used for enhancing the texture of lips and providing a radiant look to the overall facial appearance. It is manufactured in a multi-stage process that begins with melting and mixing various ingredients, shaping them into tubular molds and then packaging the final product. Nowadays, lipsticks are also being enriched with vitamin E, glycerin and coconut oil to maintain healthy lips. They also act as a lip balm that provides both hydration and color to the lips. They are often worn by both men and women and are among the most commonly used makeup products across the globe.
Lipstick Market Trends:
Growing urbanization coupled with increasing working women base across the globe is the key factor driving the growth of the market. The demand for lipsticks has grown substantially among women owing to their escalating purchasing power along with the growing consciousness about physical appearance. Furthermore, e-commerce platforms have brought massive changes to the beauty industry by providing consumers with a well-designed and immersive shopping experience. Attractive price concession along with easy accessibility offered by online retailers has also resulted in increasing product demand. Additionally, aggressive promotional activities by leading brands and established manufacturers on popular social media sites such as Facebook and Instagram are also contributing to burgeoning product demand. Moreover, owing to growing health-consciousness, consumers are increasingly opting for organic and lead-free lipsticks. Other factors such as product premiumization along with the introduction of lipsticks with customizable shades and personalized applicators are also fueling the market growth further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global lipstick market report, along with forecasts at the global and regional level from 2024-2032. Our report has categorized the market based on product type, colour, applicator, age group, gender and distribution channel.
Breakup by Product Type:
Satin/Sheer
Matte
Crème
Gloss
Metallic
Shimmer
Others
Breakup by Colour:
Red
Pink
Nude
Maroon
Others
Breakup by Applicator:
Lipstick Cream
Lipstick Palette
Lipstick Pencil
Lipstick Tube/Stick
Liquid Lipstick
Breakup by Age Group:
Under 18
18-30
30-40
40-50
Above 50
Breakup by Gender:
Female
Unisex
Breakup by Distribution Channel:
Departmental/Grocery Stores
Multi Branded Retail Stores
Supermarkets and Hypermarkets
Exclusive Retail Stores
Online Channels
Others
Breakup by Region:
North America
Asia Pacific
Europe
Middle East and Africa
Latin America
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being L'Oréal SA, Procter & Gamble (P&G) Company, Avon Products, Inc., Shiseido Company, Limited, LVMH Moët Hennessy – Louis Vuitton SE, Estee Lauder Companies Inc., Oriflame Holding AG, Revlon, Inc., Markwins Beauty Brands, Inc., Stargazer Products, Coty Inc., The Clorox Company, DHC Corporation, Johnson& Johnson, Chanel S.A., Inglot Cosmetics, Unilever Group and Rohto Pharmaceutical Co., Ltd.
Report Coverage:
Report Features
Details
Base Year of the Analysis
2023
Historical Period
2018-2023
Forecast Period
2024-2032
Units
US$ Billion
Segment Coverage
Product Type, Colour, Applicator, Age Group, Gender, Distribution Channel, Region
Region Covered
Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered
L'Oréal SA, Procter & Gamble (P&G) Company, Avon Products, Inc., Shiseido Company, Limited, LVMH Moët Hennessy – Louis Vuitton SE, Estee Lauder Companies Inc., Oriflame Holding AG, Revlon, Inc., Markwins Beauty Brands, Inc., Stargazer Products, Coty Inc., The Clorox Company, DHC Corporation, Johnson& Johnson, Chanel S.A., Inglot Cosmetics, Unilever Group and Rohto Pharmaceutical Co., Ltd.
Customization Scope
10% Free Customization
Report Price and Purchase Option
Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support
10-12 Weeks
Delivery Format
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report
The global lipstick market was valued at US$ 9.2 Billion in 2023.
We expect the global lipstick market to exhibit a CAGR of 4.8% during 2024-2032.
The rising demand for lipstick enriched with vitamin E, glycerin, and coconut oil to maintain healthy lips, along with the introduction of lipsticks with customizable shades and personalized applicators, is primarily driving the global lipstick market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of lipsticks.
Based on the product type, the global lipstick market has been segmented into satin/sheer, matte, crème, gloss, metallic, shimmer, and others. Currently, satin/sheer holds the majority of the total market share.
Based on the color, the global lipstick market can be bifurcated into red, pink, nude, maroon, and others, where red currently exhibits a clear dominance in the market.
Based on the applicator, the global lipstick market has been divided into lipstick cream, lipstick palette, lipstick pencil, lipstick tube/stick, and liquid lipstick. Currently, lipstick tube/stick accounts for the largest market share.
Based on the age group, the global lipstick market can be segregated into under 18, 18-30, 30-40, 40-50, and above 50. Among these, 18-30 currently holds the majority of the global market share.
Based on the gender, the global lipstick market has been categorized into female and unisex, where female exhibits a clear dominance in the market.
Based on the distribution channel, the global lipstick market can be divided into departmental/grocery stores, multi branded retail stores, supermarkets and hypermarkets, exclusive retail stores, online channels, and others. Currently, departmental/grocery stores account for the largest market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Middle East and Africa, and Latin America, where Europe currently dominates the global market.
Some of the major players in the global lipstick market include L'Oréal SA, Procter & Gamble (P&G) Company, Avon Products, Inc., Shiseido Company, Limited, LVMH Moët Hennessy – Louis Vuitton SE, Estee Lauder Companies Inc., Oriflame Holding AG, Revlon, Inc., Markwins Beauty Brands, Inc., Stargazer Products, Coty Inc., The Clorox Company, DHC Corporation, Johnson& Johnson, Chanel S.A., Inglot Cosmetics, Unilever Group, Rohto Pharmaceutical Co., Ltd., etc.
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