If AI isn’t integrated into your social media workflows, you’re missing out. Dive into the world of AI (without the confusing tech talk) and discover practical ways to use it in your daily social media tasks at this upcoming webinar hosted by The Arboretum, feat. Jeff MacDonald, a seasoned Social Media Director. Tune in to learn about: 1️⃣ Integrating AI into your daily workflows 2️⃣ Leveraging generative AI for virtual feedback & research 3️⃣ Prompts to successfully start or improve your AI journey 4️⃣ The future of AI-powered social media strategies 📆 Join us Tuesday, April 30 at 1 p.m. CT (11 a.m. PT/2 p.m. ET) RSVP here: https://bit.ly/3Ug7D6G

Taylor Swift fans: How would you rank TTPD to other albums? Us: Let’s use social Listening 👀 Taylor Swift's album drops have solidified themselves as pop culture events. So how did "The Tortured Poets Department" compare to previous releases? Was there… 📈 More buzz from her explosive popularity over recent years or… 📉 Some fatigue? We used social listening to dig into the conversation from album release date weekends for her past three albums across social to find the answers. The result? 👑 #TTPD takes the crown for the most mentioned album release with 2.5M mentions. ➡️ 1989 (Taylor’s Version): 1M mentions ➡️ Midnights: 784K mentions We also uncovered a surprise. While 1989 (Taylor’s Version) drove more buzz than Midnights, the Midnights release weekend drove much higher engagement across social. Why? The promotional strategy behind its release made all the difference with multiple music video previews and early hints about a 3AM edition, theories that fueled fan anticipation in the hours leading up to its release drove high engagement. While it’s always fun to analyze pop culture moments using Listening, this same approach can also give you insight into how well your latest campaign or product release was received in the market, or inform campaigns that turn followers into fans.

The most underrated social media metric is _______________ .

Is shaping the future of #SocialMedia part of your vision? We're on the brink of a new era in social media marketing, where the demands are ever-evolving, and the pace is unrelenting. Yet, when done right the transformational power social marketing has, and the data generated when communicated across the organization, is something that can’t be ignored without the risk of falling behind. So what’s the path forward? Join us as we explore: ✅ Processes for sustainable, significant impact in #SocialMediaMarketing ✅ Strategies to stay ahead of the curve and redefine what success looks like in this dynamic landscape ✅ The future roles and responsibilities of social media marketers in forging industry-leading brands As an attendee, you’ll gain insights from the forefront of social media thought leadership: Rachael Goulet (Samuels) 🐿, Director, Social Media at Sprout Social Uber Bautista, Social Video Lead, Morning Brew Elyssa Noblesala, Sr. Content Solutions Consultant, Global Strategic Accounts, LinkedIn During this conversation, we’ll unpack even more of the latest data from Sprout on productivity in social professionals and teams. Be sure to RSVP, and if you have any burning questions or thoughts on this topic, let us know in the comments below!

We’re thrilled that Sprout is a Shorty Awards finalist! 🎉 The 2023 Sprout Social Index™ is one of three finalists for the Shorty Awards Data Visualization category. 📈 You know us—we love the art of data. And if you love Sprout and The Index as much as we do, show it with a vote! Vote for Sprout here: https://lnkd.in/gyqrBaKy But hurry! Voting closes on April 30, so show Sprout some love today—and thank you! 💚

Do social pros need to play the part of data analyst and SEO expert in their day-to-day? We love this point made by Brandon Smithwrick 🧠 , Head of Content at Kickstarter, at our latest LinkedIn roundtable: “When I think about meaningful work as a social marketer…I think a lot of social marketers need to be very data-informed beyond reporting on impressions and engagement.” Using data in a sophisticated way and tapping into SEO tactics helps social marketers: ✔️prove impact ✔️stand out in the changing, increasingly search-optimized social landscape ✔️create more meaningful work If you missed this conversation, watch it on-demand on our page. And join the final of our three-part roundtable series about the future of social with Morning Brew and LinkedIn this Thurs, April 25 @ 11 AM ET: RSVP: https://bit.ly/43U6FBr