Klaviyo: Email Marketing & SMS

Name: Klaviyo: Email Marketing & SMS
Brand: Klaviyo
Rating: 4.6 (2770 reviews)

Pricing: Free to install
Rating: 4.6 (2,770)
Developer: Klaviyo

AI marketing and customer service automation for email marketing, SMS, and WhatsApp to grow faster.

Go beyond the basics with Klaviyo’s AI-first B2C CRM. Klaviyo syncs Shopify data in milliseconds so every message and insight reflects what’s happening in your store right now. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and AI customer service tools that turn browsers into buyers.

Unify and activate real-time data from Shopify and 350+ apps across the journey
Use Marketing Agent to read your site and build launch-ready on-brand campaigns
Create AI-powered segments and flow triggers using historical and real-time data
Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups
Turn service moments into shopping moments with Customer Hub and Customer Agent

Popular with stores like yours: Based in United States

Languages

English, French, Spanish, German, Portuguese (Brazil), Korean, Italian, Polish, Swedish, and Dutch

Works with

Checkout
Customer accounts
Shopify Flow
Aftership
Gorgias
Meta Advertising
Recharge
TikTok Advertising
Typeform

Pricing

External charges may be billed by Klaviyo separately from your Shopify invoice. Learn more

Free

Free to install

Free to install. Email free forever for up to 250 contacts. SMS free for up to 150 SMS/MMS credits.

Features

Sync Shopify data–tags, catalog, coupons
Templates for Email/SMS
Forms & push notifications
Segmentation & personalization
A/B testing
+more

SMS

$15 / month

Up to 1250 SMS/MMS credits. Includes carrier fees. Upgrade as you grow.

Features

Multi-channel segmentation and flows
Smart opt-in & multi-channel list growth
SMS AI for campaign creation
Automated two-way conversations
Transactional SMS
Branded SMS links
Multi-channel A/B testing
Customizable multi-channel attribution

$20 / month

251-500 contacts. Upgrade as you grow.

Features

Multi-channel segmentation and flows
Personalized product recommendations
Reputation repair AI for deliverability
Email AI for campaign creation
Send time optimization
Predictive analytics
Multi-channel A/B testing
160+ campaign templates

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (2,770)

Overall rating

4.6

Counts per rating level

86% of ratings are 5 stars
2.4K
3% of ratings are 4 stars
77
1% of ratings are 3 stars
29
1% of ratings are 2 stars
36
9% of ratings are 1 stars
244

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.

Feedback submitted

Merchants consider this app a game-changer for boosting revenue and customer engagement. Its segmentation, automation, and analytics are praised for targeted email and SMS campaigns. The drag-and-drop editor and customization options are appreciated for professional campaigns. Seamless Shopify integration and reliable performance metrics are highlighted. Merchants commend responsive customer support and comprehensive training resources, making it essential for growing businesses.

May 15, 2026

Extremely unhappy. Klaviyo is an OK email service, it is not super user friendly or smooth, it get's the job done.

Last year, my monthly price went from 80usd to 150usd.
And if I pause and resubscribe, it would be 200usd.

That is a 250% price increase.

During slow periods now, I cant keep my costs low, because then they will squeeze more money from me.

I would be very cautious picking klaviyo today.
They are in a phase now of just capitalizing the living hell out of their customers.

I am looking very hard to get out, and never come back. My energy to trust the company even if they adjust the prizing in the future would not be there.

So be cautious, if you get on their payroll, they will use you as hard as they can, and it is probably not great for either your or their business long term.

they are moving into a charge method when they want to charge you like they do provide the sales, but they really don't. They help send emails, the rest of all services are nothing unique at all. Meta owns their traffic and sells it to you. Klaviyo helps you communicate with your costumers, but they want to charge you like they also own the traffic.
But they don't.
Your customer lists are yours.
Not klaviyos.
They do not bring this value.

Be careful, and if you sign up, get ready to get used as hard as they can to get all the money out of you. You will end up in a annoyed frustrated position, the more dependent you get on them, the more they will take advantage of you as time goes by.
Think of it like telling a secret to your best friend, and then they will start blackmailing you not to tell it to somebody else, that is the feeling you will have in partnering with klaviyo.

North Ones

Sweden

Almost 6 years using the app

May 2, 2026

We use Klaviyo app for more than 5 years and it did help us recover the carts left by sending a series of abandoned cart emails. Welcome email, post-purchase follow-up email, and other customised emails, all help us bring in sales and grow steadily. Thank you so much for Klaviyo app which keeps releasing new features !!

iSmart Home Gadgets

Hong Kong SAR

Over 5 years using the app

May 20, 2026

What we love about Klaviyo, apart from being user-friendly and having great analytics, is that they regularly provide training to help us use the app more effectively. Highly recommended.

Resparkle

Australia

Over 3 years using the app