Reporter's Notebook: 4A's Sustainability Summit
- by Steve McClellan @mp_mcclellan, April 20, 2022
WPP CEO Mark Read offered some eye-opening numbers today on the industry’s carbon footprint and the opportunity to reduce it.
Read, speaking at the 4A’s virtual Sustainability Summit, noted that pre-covid, the company would do an estimated 1,500 on-location advertising commercial shoots around the world each year. That’s a lot …
