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Advertisers borrowing cinematic techniques is nothing new, but the latest brand to do so couldn’t be further away from its chosen movie genre.
Dental hygiene brand SuperMouth has released the “Rise of SuperMouth,” an ode to superhero movies. This 35-minute film uses a hybrid of live-action and animation to tell a Marvel-style action story in which the villain, Cavitar, tempts kids to ruin their teeth with candy. Fortunately for them, the SuperMouth squad forms to battle Cavitar and his ilk.
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