Today's world craves convenience. People have moved on from the hassle of turning on a desktop every time they wish to shop online. So, what has taken its place?
eCommerce apps are the new favorites, thanks to the rise in smartphone usage and change in shopping habits. This led to a sudden influx of eCommerce apps in the Android and iOS app stores. However, many of them are performing poorly.
Let us have a look at some of the must-have features on your Magento 2 eCommerce mobile app to make it a success.
Quick Registration
Lengthy registration processes lose customers at every step. Make both sign-up and log in quick by asking for minimum details. You can integrate the ability to log in with big services like Gmail account, Facebook account, and Apple ID. Another option is to allow registration via mobile/email OTP.
User-friendly Interface
The interface of your application is an important factor for the users to like. It should be simple yet fast, helping them reach what they want within a few touches. Keep modifying the interface according to reviews and user habits.
Advanced Search
Searching in a niche isn’t as simple as before. With so many options for the buyers, categorize your products to make them easier to find. Pair that with advanced search options like filters and sorting. Any user should be able to apply a combination of multiple filters to reach the product they want.
Detailed Description
A common tip you will see is to shun blocks of data. While pictures are much easier to see, a description is crucial to know the specifications. Use many pictures (maybe even a video), followed by a detailed description of each product. It should have the summary, features, technical details and FAQ.
Wishlist
Wishlist lets your customers save something they like on a list that they can access later. This feature lets them skip the usual path and, with a couple of touches, reach the product they need.
Quick Checkout
Add two CTA buttons on the product page. One to add the product to the cart (for the customers that want to shop further) and the other to jump to check out (for the customers who were shopping for this product only). Reduce the number of steps in checkout by pulling basic details and addresses of the customer from your database.
Multiple Payment Options
Did you know that mobile apps have a cart abandonment rate of over 80%? These usually happen because of hidden charges and limited payment options. Display the base charge of the product and the breakup of all additional charges before proceeding to payment. Provide all the popular payment options, including Credit Card, Debit Card, Net Banking, PayPal, etc.
Tracking
Send tracking details to the customer on their preferred channel of contact. Update them when their order is received, packed, shipped and delivered. During tracking, display an estimated date of delivery and try to deliver before that.
Returns
Sometimes, customers wish to return their purchase. It could be because of several reasons such as sub-par quality, damaged item, missing item, or an issue with size/components. Offer the option to return or exchange the product. With the former, try to refund the money as soon as possible on the same option that they used to pay. You can also offer your store credits for future purchases.
Quick Customer Support
Establish an excellent customer support team for all queries, complaints and suggestions. Provide a button in your mobile app to reach customer support quickly. You can add the option to chat with an executive or speak with them on call.
Reviews
Social proof is the best way to convince a new user to trust your product/brand. Add the option to rate and review each product. Ratings offer an overview, whereas reviews are a more detailed version of the customer’s experience with that product. Try to reply to as many reviews as you can to interact and gather important data.
Loyalty Bonuses
Reward customers who opt to shop with you via the mobile app instead of the desktop version. Send personalized promotional push notifications with lucrative rewards and offers.
Conclusion
Developing an app with these features substantially increases your chances of success. Don’t forget that there is no such thing as a perfect app. Learn from your mistakes, consider reviews and make changes to give the best experience to your users.
There are many ways to develop an app. Our suggestion? Use Magento to develop an eCommerce store that fits your business goals. We can guide you if you need help.
Contact us at magePoint to get in touch with our team of experts who will help you develop the perfect mobile app for you.
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