Magic Zoom Plus

for us is the best!, we have years working with magic zoom plus. it still looks modern and works perfect after all this time. but.. this app has one hidden treasure: their customer support is AWESOME. super fast, people wanting to help and make much more than necessary to help you every single time. You Guys ROCK, thank you very much!!!!!!!

May, 2025: I had a bad bug with this app after updating my theme version. Magic Zoom took responsibility and worked with me on the theme consistently. Their level of support is very significant to the relation of their app. Communication was quick, fixes were quick, and their effort was at its best. So I recommend this app not only for its functionality, but also the support that integrates with its functionality. With a more complicated custom set up like mine, I wouldn't want to go anywhere else to get the same effects as the Magic Zoom app provides. You can see below that I've had this app since 2018. So that is 7 years. They have always answered my occasional call (1-3 times a year max). Very happy with their unbiased, unconditional, and dedicated help.

2018: Great app, great initial support. This company set up my optimizations perfectly after a little back and forth with instruction via e-mail. I love the ease of zoom and magnify on this app and it works on any kind of image with the right setup from support. That alone gives it 5 stars.

LAST EDIT: After receiving a new message from the support, I realized that the mistake was mine. I had ticked the retina image switches for the zoom and the gallery which had caused my images to display too small. All fixed now and the app is back on our Website. Many thanks to Paula for her help! I decide"d to keep the entire review as it is as it may help other people who may face the same issue ;) This app is great!

EDIT: I’m disabling the app today while concerns #2 and #3 are being addressed. However, the way my images are displayed on click is the real deal breaker. When the gallery opens, the images appear even smaller than in the initial view. Unfortunately, this is completely counterproductive and pushes visitors to close the gallery.

I still don’t understand why the app can’t display images the way Shopify does natively. While Shopify’s approach sometimes enlarges images too much (depending on the original size), at least visitors get a proper zoom when they click.

It’s a shame because otherwise, this app is very well done and probably ideal for businesses that can share full-resolution images without concerns about counterfeiting.

INITIAL REVIEW: I have been using this app for a couple of years now and I'm globally very satisfied! It does what it says and doesn't slow down our Website. To top it off, it's super fairly priced with a one-time payment!

Only missing features to make it perfect are:
- the ability to zoom expand beyond the actual size of the image (like a digital zoom effect). Because if your images are not big enough, the expanded view makes no difference with the initial size.
- a feature to force all images to display at the same size in the gallery view
- a feature to display the image captions in the gallery (not when zoomed or expanded)