The B2B Commerce Revolution Is Here
For years, the B2B commerce space has recognized shifting buyer expectations without delivering the technology to match. Enterprise vendors overpromised and underdelivered, leaving manufacturers, distributors, and wholesalers stuck between outdated systems and overcomplicated solutions. Portul by Zaelab changes that. The app brings true digital transformation to B2B merchants of all sizes—right on Shopify.
Capabilities once exclusive to SAP, Salesforce, and custom Magento builds have suddenly become accessible to B2B merchants of all sizes on Shopify. With Portul, the playing field has been leveled, creating substantial opportunities for growth and innovation across the B2B landscape.
Enterprise Solution Made Simple
Portul brings enterprise-grade functionality to the Shopify ecosystem, delivering a robust, account-centric B2B experience that handles complex commerce scenarios and turns vision into results. What previously required six-figure implementation budgets and months of development is now delivered in a streamlined, sophisticated solution that reduces friction, not capability.
Transform B2B buying with Portul's enterprise-grade capabilities
Portul elevates every stage of the B2B buying journey with:
- Account-specific experiences, including account-specific catalogs, tiered pricing, and user-level permissions
- Streamlined purchasing, with intuitive dashboards for first-time and repeat ordering that dramatically reduce purchase time
- Intelligent quote management, using automated workflows that handle even the most complex pricing scenarios with speed and precision
- Enterprise integrations, creating seamless connections with enterprise tools like Algolia and Coveo (search), ServiceNow, Logik.io (CPQ), and Threekit (3D visualization)
- AI-powered order ingestion, which transforms document-based orders like emailed PDFs into digital transactions
- Real-time ERP sync, providing accurate inventory and pricing
Unify commerce operations and elevate customer experiences
With Portul, enterprise brands gain a direct bridge between Shopify and critical enterprise systems like SAP, Oracle, and Microsoft Dynamics. This integration creates smooth, real-time information flow between your sales channels and back-office operations.
The result is transformative operational efficiency, including:
- Automated workflows that enhance order processing speed
- Accurate, real-time data that powers confident decision-making
- Connected systems that enable faster response to customer needs
- Unified operations across both B2B and D2C channels
Proven results: Certor Sports revolutionizes digital commerce
Certor Sports, a leading manufacturer of protective gear for varsity teams and sports retailers, modernized its commerce operations with Shopify and Portul.
In just 6 weeks, Certor launched a fully integrated B2B and D2C experience on Shopify—complete with account-specific pricing, bulk ordering, quoting, and immersive 3D product visualization.
The results speak for themselves:
- Rapid adoption: 150+ accounts transitioned to the self-service portal
- Sales efficiency: Enabled customers to independently place orders, freeing up sales reps for high-value accounts
- Streamlined operations: Consolidated B2B and D2C operations on Shopify, enhancing visibility and optimizing workflows
Explore the full Certor Sports case study.
Ready to Transform Your B2B Commerce?
What was once only possible with massive implementation budgets is now available to B2B merchants at any scale. Start delivering the modern B2B buying experience your customers expect with Portul by Zaelab on Shopify.
Explore Portul by Zaelab's full capabilities.
