Karthik Srinivasan’s Post

Google’s Prompting Guide 101: https://lnkd.in/gq3ZrzSR A streamlined guide that equips users with the foundational skills needed to write effective prompts and unlock the true potential of their AI assistant. Very useful! #AI #artificialintelligence #prompts

A Chick-Fil-A employee was gaining popularity on Tik Tok for her videos about her company's products. Chick-Fil-A PR cited the employee rulebook and asked her not to post such videos anymore!! A rival fast-food chain swooped in and roped her in to promote their products! This is employee advocacy blunder 101. And corporate communications blunder 101 too. But what could have made the PR team react in such a way? And how could companies embrace employee advocacy and truly make employees a part of the corporate marketing and PR exercise? After watching the video, read the nuances, here: https://lnkd.in/g6zzf9ky #employeeadvocacy #corporatecommunication #corporatecommunications #communications #socialmedia #advocacy 

Any other masala brand (other than Everest and MDH) could have "used" the news to proclaim themselves to be 'pure', 'clean,' and 'free from chemicals', in comparison. They did not (at least not yet), but it is disappointing to see iD, of all companies, jump into fray by "using" this supposed opportunity. As a long-time fan of many iD products, this is both surprising and disappointing. It's one thing to simply announce the potential launch of its own masala powder range. The timing of the announcement could have people making the connection to what is in news. But to add the news items that lists two masala brands and remove all doubt about the innuendo is what is disappointing, coming from iD. Certain variants of both MDH and Everest have indeed been stopped for sale in Singapore and Hong Kong. It's in the news. And FSSAI is on the case, collecting samples. Why not wait till FSSAI's report and then make the connection? I continue to be a fan of iD (particularly of the newly launched ready-to-eat chutney range), of course. But I cannot help pointing out that this tweet (and on Instagram; on LinkedIn Mustafa has not attached the news pic even though the text is the same, alluding to the news) is unlike iD's or PC Mustafa's usual tone. #corporatecommunications #news #momentmarketing #adulteration #communication 

The Rubicon-7UP ads that I shared yesterday (https://lnkd.in/guYfQVkp) took me back in time when Limca used to have a similar creative device. In the new 7UP series of ads (starring Rashmika Mandanna; along with Ranbir Kapoor in a new version), the creative device is that the shopkeeper is aware of what will happen if someone (to whom he sells 7UP) opens a bottle of 7UP. So, he gets his umbrella open and ready. Rashmika opens the bottle, and she is drenched in a microtargeted rain just in that area. Limca did not use rain as a device (there was, however, one Limca ad featuring Deepika Padukone that did use rain as a device), but the series of ads (featuring actors like Sushma Reddy, Hrishita Bhat, Riya Sen, Adah Sharma, among others) used 'splashy water' as the device (agency: Ogilvy India). So, open a bottle of a Limca and random objects turn into puddles of splashy water! Two of my favorite ads in this series were the ones featuring Sushma Reddy (2008) and Hrishita Bhat (2010). Both had excellent, catchy jingles, but the latter was a particular favorite because it had a specific idea. The guy did not know that opening a Limca and taking a sip would do something to Hrishita in the opposite building. He realizes what happens and tries it again and again, till Hrishita gets the crux and does something of her own :) #advertising #marketing #creativity

What a nice contrast in terms of advertising narratives! In the UK, where people look forward to the sun to break the famously gloomy weather, opening a bottle of Rubicon juice brings out the sun! Agency: IMA-HOME In India, where we look forward to the rain breaking the heat spell, opening a bottle of 7UP brings out a single burst of rain directly on top of Rashmika (and this has become a recurring visual device in 7UP's ads now). Agency: Leo Burnett India. #advertising #marketing #creative

This ad doffs a hat to that famous film from the 1990s. But I still wanted to see the reaction on the wife's/mother's face in the ad, when she realizes what the mother realized in the famous airport scene in the movie. I was also waiting to see how the agency (TRY, Oslo) would end the ad since we know what is going to happen anyway. And the ending surprised me with how it serves the brand's pitch. PS: Don't bother dissecting the ad with, 'How did they...?', or 'Why didn't they...?'. It is preposterous for a reason... also known as advertising exaggeration. #advertising #marketing #creativity

Good, useful read on career management. This line, in particular: "Sometimes, the best way to get ahead is to move sideways". I can totally vouch for it, given that I moved laterally, from client-side corporate communications (what I started my career with) to a PR agency-side role after the first 6+ years of my career. In hindsight, it was one of the best moves I made since it opened my thinking and perspectives tremendously and helped me look at the overall communications space holistically. #career #careermanagement #careerladder #employment

This new digital-only ad (explains the 3:30 duration) had me intrigued given the completely zany and bizarre premise! I did guess that it had something to do with a product that was always shown in almost every frame, but I wasn't able to make the connect of why *this* preposterous story for *that* product. Only upon reading the accompanying PR note, was I able to connect the dots (see below, after a few dots... to delink this text from the 'spoiler'). After reading the 'explanation', I immediately felt that the explanation was even more bizarre than the ad's premise itself :) ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... From the PR note: Titus Upputuru, director of the film (who also plays the lead role, that of the father) explained, "Leather, like human skin, is made of wrinkles, scars, and all sorts of imperfect things. As we started thinking about the brand story, we stumbled upon the idea of baggage and how each of us carry some baggage. Now baggage is valuable because it’s part of the human experience. Sometimes it’s so hard to deal with. And the bag that we carry is a metaphor of all that we carry within ourselves. The film depicts a man who is carrying baggage that he finds hard to relinquish. It’s attached to him, like a glove. Scars are part of the brand architecture and we decided to tell a story that had a deep scar ingrained in it." #advertising #marketing #creatve #creativity 

Steve Jobs famously said that creativity is nothing but connecting the dots. Here are two campaigns that pick the most common occurrences and connect the dots towards the same message: raise awareness of testicular cancer among men. The first one is for The Testicular Cancer Society, made by the agency FP7 McCann Dubai. This ad uses a very common occurrence in football/soccer (on YouTube videos) and turns it into a platform to communicate the message with context. The second one is for a British charity, Oddballs Foundation, made by the agency St Marks Studios. This one is even more clever - it uses, to powerful effect, something that is usually considered as juvenile humor! In a way, both these campaigns 'hack' an existing common occurrence and make them work in a completely different direction. So, remember: to know which dots to connect, you need to equip yourself to know that the dots exist! #advertising #creative #creativity #marketing #awareness 

Dear Etihad, please have a chat with your ad agency that came up with the idea for the latest ad featuring Dhoni where he is referring to the comfort of your business class seat. The idea was first conceived for Volkswagen USA, by the agency Johannes Leonardo, back in October 2023. Both ads play back-to-back, below. #advertising #marketing #creativity #creative