Growth Storytelling Framework by StoryLab.ai

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1	Index
2	To get the most out of the Growth Storytelling Framework, you need to combine multiple diciplines and areas of an organization and tie them all together. Using pieces of the Growth Storytelling individually can be strong, but the real magic happens when you take your time and go through the excercises and tasks from start to finish.
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4	Make a copy of this document and add, change, delete what makes sense to you. Every tab has examples included to help you understand how it can be used but feel free to give it your own twist.
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10	Questions? Ask the community and us anything in our LinkedIn Group.
11	What	Why	Full resource with explanation
12	Strategy	Set up your Content Marketing Strategy to be sure that the content you create makes sense.	Content Marketing Strategy
13	Brand Story	Communicate from your why instead of what you do. Start creating your Brand Story.	Create your Brand Story
14	Goals	Set up your Content Marketing Goals and KPIs to make sure you're spending your time and resources on the right actions.	Content Marketing Goals
15	Styleguide	Have your Brand Style Guide at the tip of your fingers. No more searching for color codes, typography and other rules.	Brand Style Guideline
16	Storytelling	Before writing an article, check the Storytelling guideline to make sure your article evokes an emotion.	Storytelling Framework
17	Keywords	Do you know which keywords people search for the most? Do your research and find the best opportunities.	Keyword Research Template
18	Ideas	Come up with effective content ideas based on your Keywords research.	Come up with effective Content Ideas
19	On-Page SEO	Before publishing an article, run it through the On-Page SEO Checklist to improve the chances your article will rank for the desired keywords	On-Page SEO Checklist
20	Hashtags	Hashtags are not created equal. Use the right mix to get the best reach.	Hashtags Template
21	Distribution	Don't publish and pray. Use the Distribution Framework to continually promote your content.	Distribution Strategy Framework
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