Apart from their own national level of advertising and marketing, big brands today know the critical importance of having a local presence. Maintaining brand consistency may be challenging, but that’s part of the evolution if you ask Peter Cronin. Peter is the owner and a Managing Director of We Are Acuity, a creative agency specializing in connecting global and national brands to its local audience. Peter will be joining Kevin Groome in an in-depth discussion about the power and evolution of local marketing hubs.
Show Highlights:
Quotes:
Peter: "The savvy brands are winning, but the danger is that those that take their eye off this ball are gonna get left behind."
Peter: “I think that in the world that we live in, the brands are key, and they are the ones that do the big above-the-line brand building sort of messaging and get the interest in the products.”
Peter: “I think equally you know, the local store has a really important part to play in building that local relationship, helping the customer to discover products, interact with them and feel them.”
Peter: “I think the days of seeing local and national as distinctly separate things really is gone and you've got to make sure that you know, all of those multiple touchpoints that the customer has with your brand are consistent.”
Connect with Peter and find out more about his work:
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