Almost half of streaming users in the U.S. say they feel overwhelmed by the sheer amount of programming on streaming services. But they have no plans to cut back, according to key findings from a Nielsen report analyzing the state of streaming. (THR)
The State of Play report, drawing on the Nielsen panel data, estimated weekly time spent streaming at 169.4 billion minutes, up from 143.2 billion last year. (Deadline)
The survey discovered that 46 percent of streaming customers are stressed out over the number of titles available to watch. This makes it harder for watchers to find specific programs that they desire to view. (NY Post)
As of February 2022, there were more than 817,000 unique program titles across traditional TV and streaming services in the U.S., with many of those titles featuring hundreds of individual episodes or chapters. That’s up 26 percent from December 2019, when there were just over 646,000 unique program titles. (Variety)
There is no mistaking consumer appetites for streaming content, as 72 percent of Americans say “I love my user experience with video streaming services,” and 93 percent plan to increase their streaming options or make no changes to their existing plans. (Nielsen)